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ehouse ups marketing stakes with the introduction of ultra-high quality property books(M2 PressWIRE Via Acquire Media NewsEdge) Leading property marketing agency ehouse has added an extra offering to its clients recently with the introduction of ultra-high quality property brochures. The books are designed and originated by the ehouse team who have worked in conjunction with London based TG Print & Design to use the cutting edge LumeJet S200 photonic printer. It is the underlying technology of the LumeJet printer, using precision light rather than ink that allows the production of a wide range of realistic colours and pin-point sharpness in the reproduction of the images and text. ehouse's Managing Director, Ben Fillmore explained why the agency took the step of using the new print system. "As the countrys leading property marketing agency, we have always known that we need to show a property to its best advantage. We pride ourselves in our print design and production teams' capacity to consistently produce dynamic, attractive and informative print media, and we spend a huge amount of time, effort and money in creating premium products. We were very happy to see clients such as Savills, Strutt & Parker and Hamptons as all early adopters of this exciting new technology, and we understand they each have some very satisfied vendors. "We have traditionally offered both litho and digital print solutions, and will continue to do so for the foreseeable future, but this new photonic system produces a document that is a noticeable step up in quality. When we choose between the existing print options we understand that there are limitations and we try and work around them wherever we can. For instance there are reproduction issues with very blue skies and green lawns reducing in saturation when compared to a screen. We also can have problems with regular patterns such as tiles in bathrooms or on roofs, but these all cease to be an issue when we use the LumeJet. Having the photograph reproduced in print as it looks to the eye is something that has to be seen to be understood. High value visual fidelity is just one of the advantages of using the LumeJet. Well produced print, with high production values, tends to have a longer life in the market, bringing additional opportunities for properties to be seen and reviewed by the widest audience. It also makes a clear branding statement both about the property and the estate agency using it. ehouse linked up with TG Print & Design in April this year. "We believed that property brochures produced on our machine could offer ehouse, and its clients, a commercial advantage in a market that is highly competitive," said Miles Bentley, LumeJets Commercial Director. "TG Print & Design is one of the early adopters of the LumeJet technology and has developed a specialist range of products to service ehouse's needs. It is fantastic to see such an innovative and commercially oriented print company buy a LumeJet S200. They have the vision to utilise the capability of the S200 to literally print anything and offer a competitive edge to their customers, he said. We have been really excited to work on this project with ehouse, said Dave Duhig, TG Print & Designs Managing Director. The LumeJet S200 has dovetailed with our existing technology to give clients like ehouse really high end products, and at the same time providing us with a profitable revenue stream. The link between ehouse and TG Print & Design is seen as one for the long term and, important enough for ehouse to ask for, and TG Print & Design to give the agency, an exclusive agreement in the property sector. We see this as a mutually beneficial arrangement, said Duhig. ehouse works with some amazing estate agency brands who operate at the top end of the market and we have something that enhances its offering to those clients. We also have the opportunity to expand our offering to individual branches. It really is a win win. Notes for Editors Images: Click on the images to download a hi-res jpeg or request from [email protected] Contacts LumeJet Miles Bentley Commercial Director t: +44 (0) 2476 514 333 e: [email protected] ehouse Ben Filmore Managing Director t: +44 (0) 20 8451 8600 e: [email protected] Splash! PR + Marketing Giles Clark t: +44 (0)1580 241177 m: +44 (0)7968 181921 e: [email protected] About LumeJet is a digital print innovator, based in Coventry and founded in 2010, developing photonic platform technology for inkless printing and patterning applications. For further details, see: http://www.lumejet.com The LumeJet S200 is a photonic, digital printer and LumeJets first commercial offering. The inkless technology features LumeJets innovative, patented Digital Print Head, and works in a similar way to an inkjet using light, rather than ink to make tiny dots (less than 0.005 mm) on photosensitive media. The RGB colour model achieves outstanding colour fidelity, including hard-to-print Pantone special inks like reflex blue, and flawless black across the entire printable area. With maximum print size of 1000 x 305 mm, output from the LumeJet S200 is ideally suited to A3 landscape layflat books and panoramic images. . (c) 2014 M2 COMMUNICATIONS |