[November 24, 2008]

EcommercePodcast.com Reaches Milestone 10th Interview; Features Conversations With Forrester Research Senior Analyst Brian Walker, and Zappos.com Business Development Manager Aaron Magness

(Marketwire Via Acquire Media NewsEdge) CUPERTINO, CA, November 24 / MARKET WIRE/ --

CORE NEWS FACTS

-- SLI Systems CEO Shaun Ryan
adds two new podcast interviews to www.EcommercePodcast.com site, and talks
with Brian Walker, senior analyst for Forrester Research, and Aaron Magness
of www.Zappos.com about the state of ecommerce.

-- Forrester Research predicts 12% growth in online holiday sales in 2008.

-- Walker says his first purchase on the Internet was a hard-to-find CD
from a band called The Durutti Column back in 1995 -- from the former site
CDNow.com.

-- Walker says the most cost-effective, quick improvements an ecommerce
company can make to its site should be related to usability: how search
results are organized, how product pages are organized, how easy it is to
purchase items and check out.

-- Walker says e-commerce is at the forefront of the growth in demand for
"in the cloud" products and services, as there are many examples of success
in this industry with software-as-a-service e-commerce technology
solutions.

-- Walker predicts growth will continue to be strong for e-commerce
solutions despite the challenges in the overall economy.

-- Aaron Magness, business development manager for Zappos, says the company
relies mostly on word-of-mouth, but also utilizes paid search, SEO and
social media sites (e.g. Twitter, Facebook) for its marketing efforts.

-- Magness' advice to other ecommerce companies getting started on Twitter:
Be yourself; be transparent; be honest.

-- Biggest headaches for Magness are creating brand awareness for Zappos
among people who don't already know the company, and educating people that
Zappos sells many more products than just shoes. He wants people to think
of the happiness they feel when they receive the box from Zappos.

Click here to access SLI Systems' Delicious page:
http://delicious.com/SLI_Systems

Multimedia Elements

[link to Shaun
Ryan headshot]

[link to SLI
Systems logo]

[link to
EcommercePodcast.com]

Click here to view SLI Systems' LinkedIn profile:
http://www.linkedin.com/companies/50220/SLISystems?csrfToken=ajax%3A418286969384
1944527

Relevant Links

SLI
Systems Introduces New Redundant Hosting Architecture to Ensure Customer
Websites Are Protected From Outages or Failures

Is Your Online Search Tool Costing

You Sales?

EM+C podcast with
Shaun Ryan, SLI Systems - How Site Search Data Can Improve eTail
Websites

Search Light

SEO, Site
Search, and Email Marketing Ranked as Most Important to Online
Retailers

About SLI Systems

SLI Systems is the developer of on-demand search and navigation technology
for corporate Internet sites, e-commerce destinations and consumer Internet
portals that Searches, Learns and Improves the user experience. SLI
Systems' hosted site search and user-generated SEO solutions empower
businesses to enhance customer satisfaction while increasing sales,
reducing costs and yielding valuable customer information. Unlike
traditional search software, SLI Systems' patented technology continuously
"learns" from the behavior of visitors over time to deliver more relevant
results. SLI Systems is a privately held company, with offices in Silicon
Valley, London, and Christchurch, New Zealand. For more information, visit
www.sli-systems.com, or see the company's blog at
http://blog.sli-systems.com/.

Tags / Keywords

SLI, SLI Systems, Shaun Ryan, Forrester Research, Brian Walker, Zappos.com,
EcommercePodcast.com, EcommercePodcast, ecommerce, site search, on-demand
search, Learning Search, cloud computing, SEO, social media, The Durutti
Column

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CONTACT INFORMATION:
Nancy MacGregor Hill (agency)
RealTime Communications
510-733-6228 (office)
415-309-5185 (cell)nancy@realtime-comm.com
Yahoo IM: nmacgregor2000
Shaun Ryan (spokesperson)
CEO, SLI Systems
(866) 817-0922 (office)shaun.ryan@sli-systems.comhttp://blog.sli-systems.com/www.ecommercepodca
st.comwww.sli-systems.com

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