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Eastman Kodak Company: Mailings Unlimited Turns to KODAK NEXPRESS 2500
Digital Production Color Press to Fuel its Growing Direct Mail Business
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:21072008
Rochester, NY -- Seven years ago, founding partners Jon Webel and Paul
Rogers launched Mailings Unlimited in Portland, Maine, with the goal of
delivering a full suite of truly digital direct mail services to a
national client base.
They wanted to be a one stop shop for their clients' printing and
mailing needs, and knew that investment in the right equipment would be
critical to their success. Offering everything from list rental and
internal data management to digital printing and integrated lead
tracking, Mailings Unlimited has taken its services to the next level
with the addition of a KODAK NEXPRESS 2500 Digital Production Color
Press.
The NEXPRESS 2500 Press supports a wide range of substrates and has
enabled Mailings Unlimited to dramatically reduce its postcard, direct
mail, and brochure turnaround time while enhancing overall print
quality. The new press joins existing high speed monochrome print
devices and represents the first time the company is able to offer
fully variable color products in high volume at production speeds.
"What used to take all day to print, we can now wrap up in about an
hour," said Webel. "The NEXPRESS 2500 Press with KODAK NEXPRESS V Front
End gives us the horsepower we need to run complex jobs with remarkable
speed, and we have been very pleased with the performance so far."
Mailings Unlimited handles a wide range of projects and has worked hard
to educate its customers on the value of variable data printing in
direct mail. The company sells its services directly to retailers,
brand owners and other marketers, but also aligns with ad agencies and
marketing services firms to offer its services to their customers.
"Our focus for the business is on mail applications, and we currently
deliver variable data on approximately 80 percent of our jobs," noted
Webel. "Helping print buyers understand that an extra investment in
targeted mailings really pays off is a challenge, but once they see the
results, they are hooked."
Although they admit they certainly would never turn down more
traditional short run, static print work, the partners' attention is
clearly focused on personalization and the exciting opportunities it
provides. The ability to experiment with the design and target a mail
piece to the recipient's preferences gives the marketer a significant
advantage, and producing a high quality color mailer on the NEXPRESS
2500 Press enables Mailings Unlimited to set itself apart from its
competitors.
With just over 25 employees, Mailings Unlimited is expecting to break
the $10 million revenue mark in 2008. In fact, the company was named in
Entrepreneur Magazine's Hot 500 Fastest Growing Businesses in America
and hopes to repeat the accomplishment again this year. Webel expects
growth in many areas, such as education, tourism, nonprofit and others,
and figures they may need additional capacity in the next year or so.
KODAK Products are backed by KODAK Service and Support.KODAK Service
and Support is made up of more than 3,000 professionals reaching more
than 120 countries. It is a leading multi-vendor integrated services
provider, delivering consulting, installation, maintenance and support
services for the commercial printing, graphic communications, document
imaging and data storage industries. KODAK Service and Support
professionals are uniquely qualified to provide services that control
costs, maximize productivity, and minimize business risk.
About Kodak
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures
and printing to enrich their lives. To learn more, visit
http://www.kodak.com, and our blogs: 1000words.kodak.com,
PluggedIn.kodak.com, and GrowYourBiz.kodak.com.
Editor's Note: Kodak corporate news releases are now offered via RSS
feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS
symbol. In addition, Kodak podcasts are viewable at
www.kodak.com/go/podcasts. Our podcasts may be downloaded for viewing
on iTunes, Quicktime, or other PC-based media players. Users may also
subscribe to Kodak podcasts via the iTunes application if already
installed on your computer.
From the iTunes store, type "Kodak podcast" in the search field to view
all of our podcast offerings.
For more information about Kodak's Graphic Communications Group, visit
www.graphics.kodak.com. For downloading photos and videos from Kodak's
image library, visit: http://graphics.kodak.com/gcgimages.
(Kodak and NexPress are trademarks of Eastman Kodak Company.) 2008
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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