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Doosan Infracore selects HP Autonomy Marketing Optimization Suite
[April 15, 2014]

Doosan Infracore selects HP Autonomy Marketing Optimization Suite


(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 15 April 2014 Release date- 14042014 - PALO ALTO, Calif - HP Autonomy today announced that Doosan Infracore, part of Doosan Group, the South Korean global Infrastructure Support Business (ISB), has selected HP Autonomy's Marketing Optimization software to deliver enhanced web experiences for customers.



Doosan Infracore enriches the lives of its customers around the world by providing next-generation construction equipment, machine tools and engines through its Infrastructure Support Business (ISB) under the Doosan Brand. The business also has responsibility for brands such as Bobcat and Tramac.

With customers worldwide and a network of some 4,000 dealers, Doosan Infracore has a commitment to deliver and provide access to relevant and enriched information on its business, operations and services. This information is delivered via a number of websites including an extranet.


HP Autonomy was chosen over other vendors within the digital marketing landscape, thanks to its differentiated offering. Doosan Infracore selected HP TeamSite, HP TeamSite Mobile, HP LiveSite and HP MediaBin as it looks to enhance its public facing websites and its dealer network.

The combination of HP TeamSite and HP TeamSite Mobile provides organizations with the capability to publish web content to multiple channels including mobile devices, ensuring a consistent web experience.

HP MediaBin helps organizations with globally distributed teams deliver a more engaging and consistent customer experience by effectively managing, distributing, and publishing thousands of customer-facing digital assets.

'At Doosan Infracore we pride ourselves on delivering customers with an engaging and consistent web experience,' said Marcos Ballesteros, Senior Demand Manager DICE EMEA, Doosan Infracore. 'We look forward to the rollout of HP Autonomy's Marketing Optimization Suite as our online presence evolves.' 'We are delighted that our Marketing Optimization Suite has been selected by Doosan Infracore to assist in their plans to deliver a more engaging and consistent web experience', said Lesley Dunn, head of digital marketing, EMEA, HP Autonomy. 'We look forward to working with the organization as they continue to evolve their online presence across all channels.' About HP Autonomy HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text and web pages. Using HP Autonomy's information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings help organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection and marketing optimization. Additional information is available at www.autonomy.com.

About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

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Editorial Contacts Mark Gyles, HP Autonomy +44 7788 312269 [email protected] www.autonomy.com/newsroom www.hp.com/go/newsroom (c) 2014 Electronic News Publishing -

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