ATLANTIC CITY, NJ, Mar 07, 2012 (MARKETWIRE via COMTEX) --
Spectrum Gaming Group is honored to join other international
industry professionals, operators, and marketers at the upcoming
Global iGaming Summit & Expo (GiGse), April 24-26 at the Westin San
Francisco Market Street.
Spectrum Managing Director Michael Pollock will chair day two of the
conference, and will moderate the session, "Driving Land-Based
Business Through Online Gaming -- Leveraging Your Brand Online to
Drive More Customers to Your Casinos," that afternoon. Pollock has
previously chaired GiGse in 2010 and 2011, and he has also chaired
the European iGaming Congress & Expo in 2010 and 2011.
Additionally, Eugene Johnson, Spectrum's Senior Vice President,
Marketing Research and Online Studies will moderate the opening
Keynote panel on day two, "Making A Breakthrough In California --
Challenges And Opportunities In Legalizing Internet Poker In The
State Of California."
"For the last two years Spectrum Gaming Group has been advising us on
how to shape the US-focused content of our events and engage with the
US land-based industry interested in investing in regulated iGaming,"
said Ewa Bakun, Head of Content, Gaming, for Clarion Events,
producers of GiGse. "Spectrum's advice and expertise have been vital
in making GiGse the most established iGaming event in North America."
"When the world wants to know the policy implications of online
wagering in the United States, the world turns to GIGse," Pollock
stated. "This conference traditionally attracts the strongest crop of
speakers and attendees, and we are proud to be associated with this
event."
Spectrum has emerged as a leading advisor in this new specialty,
attracting a number of clients seeking to merge their online and
land-based marketing and operational strategies. Spectrum is also an
industry leader in assessing the license-ability and business ability
of European and other providers seeking to gain a foothold in the
important US market.
Spectrum was among the pioneers in online gaming policy, having
authored the Spectrum Internet Gaming Heuristic Theorem (SIGHT),
which accurately projected the convergence of online and land-based
gaming in the US. Spectrum testified before the US Senate Indian
Affairs Committee on this issue, and has helped tribal and commercial
operators navigate through this murky policy debate.
GiGse (www.gigse.com) is produced by Clarion Events, provider of
quality information, events and services to the global gaming,
gambling and betting industries. Other Clarion events include ICE
Totally Gaming and European iGaming Congress & Expo (EiG).
Spectrum Gaming Group (www.spectrumgaming.com) is an independent,
full-service international gaming research and professional services
firm serving private- and public-sector clients on five continents.
Spectrum produces several conferences and publishes
SPECTRUMETRIX(TM), a comprehensive and dynamic suite of web-based
reports including the Atlantic City Revenue Analysis, East Coast Slot
Report, Mid-Atlantic Gaming Report, Midwest Slot Report, National
Gaming-Regulation Digest, US Gross Gaming Revenue Analysis, and US
Internet Gambling Watch.
Spectrum is a founding member of Global iGaming Advisors (GiGA). The
Spectrum team includes Senior Vice President for Online Gaming Gene
Johnson and Spectrum Senior Advisor Stephen Brammell, former General
Counsel for Caesars Entertainment.
Spectrum and its sister company, Spectrum OSO Asia, serve a growing
list of government agencies and private clients through offices in
Atlantic City, Bangkok, Guangzhou, Hong Kong, Macau, Miami and Tokyo.
Services include:
-- Lottery consulting
-- Feasibility and market studies
-- Investigations and due diligence (Financial and Integrity)
-- Internet gambling research and analysis
-- Economic impact reports
-- Restructurings, distressed properties/acquisition services
-- Drafting of legislation and regulation
-- Anti-money laundering controls
-- Public-policy analysis
-- Establishment of investigative procedures
-- Evaluation of public policy
-- Legal support service
-- Gaming regulatory services
-- Professional services for Indian Nations
SOURCE: Spectrum Gaming Group
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