[January 20, 2015]

Dominion Dealer Solutions Launches Model and Department Specific Reviews on Its Automotive Responsive Websites

Dominion Dealer Solutions, an industry leader in responsive websites, inventory management and automotive market intelligence, has announced the launch of model and department-specific reviews on its responsive websites for dealers. The inclusion of both types of review content on automotive dealership websites is an industry first.

Through the integration of Prime Response's reputation and social media management tools, dealers who purchase responsive websites through Dominion Dealer Solutions can now display content-specific reviews via website pages or snippets in real time. The type of reviews shown varies according to the dealership's preference, but can include vehicle model, dealership staff or department reviews. The reviews can be filtered by star ratings, source, or relevant keywords which can appear on any page on the website.

Sean Stansell, product manager for Dominion Websites, noted, "Consumers want to see ratings and reviews on dealership websites in the context most appropriate to them. Service reviews belong on service pages. Model reviews belong on vehicle detail or model-specific pages. It's what makes the most sense to a consumer, so that's what Dominion Websites provides."

Ratings and reviews not only drive consumer trust during the car buying process, but also enhance the search results for a dealership's website.

Michael Sos, product manager for Prime Response, added, "The data has been telling us for years of the social power behind ratings and reviews. However, as powerful as they are on third-party websites, this content is most effective when viewed in context on the dealer's own website."

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service ustomers for life. Dominion's Progressive Retail Solutions include customer relationship (CRM) and dealer management systems (DMS) with actionable intelligence from the Microsoft (News - Alert) Dynamics platform. Dominion's Progressive Retail Solutions also feature lead management and equity mining technology, inventory management analytics, social media marketing and reputation management solutions. Dealers nationwide purchase custom lead generation and digital marketing tools from Dominion including: responsive design websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. OEMs and auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing challenges. Dominion Dealer Solutions is redefining automotive retail by delivering first-class customer experiences for local car buyers. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting, and travel industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. More than 77 million For Rent®, and HotelCoupons.com® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Spain and Italy. For more information, visit DominionEnterprises.com.

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