|[April 23, 2012]
Dolby Atmos Is the Future of Entertainment Sound
LAS VEGAS --(Business Wire)--
CinemaCon 2012-Dolby Laboratories (News - Alert), Inc. (NYSE:DLB) today
announced Dolby® Atmos, a new audio platform that will change
the experience of sound in entertainment. Launching in the cinema, Dolby
Atmos delivers a more natural and realistic sound-field, which
transports people into the story with a lifelike, sensory experience.
For the first time, Dolby Atmos introduces a hybrid approach to mixing
and directs sound as dynamic objects that envelop the listener, in
combination with channels for playback. Dolby Atmos enables adaptive
rendering to ensure that the playback experience is as close as possible
to the creator's original vision in any given environment, irrespective
of the specific speaker configuration in the playback environment.
"Dolby Atmos is our most significant innovation in years and represents
the future for entertainment sound in cinema," said Kevin Yeaman,
President and Chief Executive Officer, Dolby Laboratories. "We have
leveraged our deep insights into how people hear and experience sound to
empower filmmakers, studios, and exhibitors with new technology that
Dolby Atmos is an end-to-end solution that takes into account the entire
content pipeline and brings together mixers, studios, and distributors
to create dramatic improvements in the audio experience. The Dolby Atmos
platform provides content creators with a new creative freedom to tell
their stories. It simplifies movie distribution with a single universal
package to deliver to audiences the full impact of the artist's intent,
regardless of theatre configuration.
For Content Creators
Dolby Atmos delivers a new level of creative control to sound designers
and mixers by marrying today's familiar channel-based mixing methods
with the versatility of dynamic audio object-based mixing. The
flexibility of object-based mixing provides total control over placement
and movement of individual sounds or "objects" anywhere within a theatre
"Dolby Atmos brings a completely new dimension to the motion picture
soundtrack. To be able to move sounds anywhere in the theatre, and to
also create environments that surround and excite an audience, is
extremely powerful," said Mike Hedges, the Academy Award®-winning
re-recording mixer at Park Road Post Production.
Dolby Atmos works with the same tools that sound designers and mixers
currently favor, allowing them to efficiently create highly compelling
content. Using descriptive metadata about how the audio should be played
back, Dolby Atmos faithfully generates legacy 5.1-and 7.1-channel mixes
automatically, thus saving valuable time during postproduction. Mixers
can monitor and tweak these versions in real time and quickly switch
between them to verify that everything plays as intended in all cases.
For Studios and Distributors
Dolby Atmos is designed to fit into existing studio workflows with
minimal impact on the production schedule. It allows studios to author
once and optimize playback everywhere, eliminating the need for multiple
print masters. Distribution is simplified with a single Digital Cinema
Package (DCP) master, which can then be faithfully rendered at playback
in a way that is independent of channel count or speaker location.
"China FilmGroup takes a keen interest in the development of Dolby's
new audio platform," said Chen Fei, CTO, China Film Group Corporation.
"Our postproduction facilities are already well on the way for us to
incorporate Dolby Atmos into our movies, and we plan to produce a movie
this calendar year using the Dolby Atmos format."
Dolby Atmos uses information about the speaker layout and acoustic
playback capabilities of the theatre to determine how best to render the
audio, delivering consistent and optimized playback that will sound as
close to the original artistic intent as is possible for that specific
environment. Introduction of the Dolby Atmos platform to the industry
offers a compelling, only-in-a-theatre experience to audiences.
"We have been working with Dolby for more than a year on this
initiative, and we are very impressed with this new platform," said Dan
Huerta, Vice President, Digital Systems, AMC Theatres. "A solution like
Dolby Atmos takes an innovative and practical approach to cinema sound,
rivaling anything the industry had been able to accomplish in a movie
"Wanda was among the first to hear the demo of Dolby Atmos," said Ye
Ning, General Manager, Wanda Cinemaline Corporation. "The effect was
excellent and it is a true breakthrough. We believe it will bring people
a brand new moviegoing experience."
"We have been extremely impressed with the new Dolby Atmos platform and
the truly stunning extra dimension it offers to filmmakers and
audiences," said François Ivernel, Movie Producer and Chairman, Les
Cinémas Gaumont Pathé. "For a large cinema group like Gaumont Pathé, the
scalability of the solution is a significant step for the industry. With
auditoriums of different sizes, a format that can play back with such
amazingly natural quality in any theatre environment is tremendously
Initially, Dolby will be focused on installing Dolby Atmos in a select
number of premium global locations in the United States, Europe, China,
and Japan, with plans for a larger rollout of Dolby Atmos in 2013.
Preparing for Dolby Atmos
With the ability to transmit up to 128 simultaneous and lossless audio
inputs (channels or objects), and the ability to render from 5.1 all the
way up to 64 discrete speaker feeds, Dolby Atmos introduces a completely
new audio capability for exhibitors. The inherent scalability and
adaptability of Dolby Atmos allows exhibitors to manage their budgets
and upgrade cinemas over time, yet improve the experience for audiences
at each step.
To effectively support precise positioning and movement of sound around
the theatre, speakers must be individually amplified and support a wide
frequency response and dispersion. To help exhibitors with their
upgrades, Harman® Professional, a leading manufacturer of
high-quality audio equipment, has been working with Dolby to design
innovative and optimized solutions to simplify deployment of Dolby Atmos.
"After first previewing Dolby Atmos last year, we immediately recognized
the tremendous potential," said Michael MacDonald, Executive Vice
President of Sales and Marketing, Harman Professional. "Dolby Atmos is
clearly the next-generation audio platform and will provide considerable
performance advantages to our customers in the global cinema market."
Harman's JBL® Professional loudspeakers and Crown Audio®
amplifiers and network technologies are the system of choice at many of
the world's largest and most prestigious cinemas and theatre chains.
Harman is deploying this experience and its category-leading engineering
capabilities to design a host of specialized powered loudspeakers to
capitalize on the innovations of Dolby Atmos. In doing so, Harman
Professional will enable filmmakers and exhibitors to provide their
customers with a more immersive cinematic experience.
Learn More About Dolby Atmos
Exhibitors interested in preparing theatres for Dolby Atmos can read the
PDF white paper's, "Dolby
Atmos: Cinema Technical Guidelines" and "Dolby
Atmos Next-Generation Audio for Cinema."
To learn more about Dolby Atmos, visit dolby.com/Atmos.
To share an educational video on Dolby Atmos, visit: https://vimeo.com/40699179.
Dolby's CinemaCon 2012 virtual press kit is available at dolby.com/news.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. For more information about Dolby Laboratories or Dolby
technologies, visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. All other trademarks remain the property of their
respective owners. S12/25599 DLB-G
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