| [June 24, 2008] |
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DMI Music & Media Networks Gives Retail Locations Enhanced Customization over In-Store Music & Messaging Programming
PASADENA, Calif. --(Business Wire)-- DMI Music & Media Networks, formerly Private Label Radio, a leading provider of unique, out-of-home music and media programming solutions to Fortune 1000 companies, has launched the soundDNA(R) player, which delivers a wealth of opportunities for retailers and advertisers to leverage specifically targeted advertising and enhance customized in-store music programming.
Responding to client needs and market forces, DMI Networks has made a significant investment in developing and launching this innovative technology. This next-generation, incredibly small, music playback device is designed for use in retail locations and delivers a "targeted radio channel" incorporating fully licensed major and independent label artists that fit the tailored sound of a company as programmed by the music experts at DMI Networks.
The simplicity of the system belies its power: tying top-notch content management and distribution systems to extensive account and store data makes targeted broadcasting a reality for large-sized retailers without costly customization.
"The soundDNA player provides our customers with music programming solutions that are unique and in-tune with their brand and business," said Craig Carman, DMI Networks senior vice president Network Solutions. "This technology gives customers access to highly-customized programming created by our team of media experts. The soundDNA player is a direct result of our deep pool of experienced creative talent responding to the needs of our clients and it puts us at the forefront of meeting the technological and service needs of our industry."
"In today's rapidly evolving media climate, we recognized the need for a device that could match the flexibility and customization of our custom music programming with the targeted and daypartable advertising capabilities of traditional media," said Joan Gerberding, SVP Advertiser Solutions for DMI Networks. "This new soundDNA player will provide retailers with a powerful means to harness the power of music to enhance their brand identity and inspire shopper loyalty, all while building a completely new and totally 'painless' revenue stream through specific advertising modules."
The soundDNA player also offers retailers a unique advertising revenue sharing program that turns any in-store music program into a revenue producing service while allowing advertisers to streamline media buys. For example, a record label could choose to coordinate a media buy that would specifically target fast food restaurants located adjacent to college campuses, or a beverage company could advertise special offers on a soda brand within a particular chain of grocery stores or more specifically, a specific market within that grocery store chain.
The soundDNA player is an elegant, glitch-free device with one of the lowest error rates for technology of its kind. All of its audio content is saved exclusively to Flash memory, without relying upon failure-prone CD-ROMs or hard drives. Clients report a failure rate five times less than the average for competing devices offered by other companies.
The device's Internet connection automatically downloads nightly server updates, requiring no action from store employees and without bogging down system resources otherwise needed during regular store hours. The solution is fully compliant with international music licensing requirements and can be synced and deployed at retail locations across the globe. soundDNA's Content Management System provides customers direct access to current playlists and messages anytime through a proprietary web interface.
About DMI Music & Media Networks
DMI Music & Media Networks Inc. (DMI), a division of DMI Music & Media Solutions in Pasadena, CA, is a leading North American provider of unique media programming and advertising solutions for out-of-home business applications. With its unmatched combination of innovative technologies and experienced creative and strategic talent, DMI delivers custom music and video programming, messaging, and advertiser solutions that support brand objectives, and enhance business environments and customer experiences. In 2007, DMI celebrated its 10th anniversary and was named one of the "Best Places to Work" by the Business Journal of Los Angeles. DMI's growing customer base of leading national brands including Subway, Build-a-Bear Workshops(R), National CineMedia, and Delta Airlines, combine to deliver a captive DMI media network audience of more then 22 million consumers every week. More information is available at www.dmimusic.com.
About the soundDNA(R) player
The new proprietary soundDNA player incorporates technological advances in both design and function. Its sleek, black steel design is both environmentally conscious - it's RoHS compliant - and practical, using a Universal Power Adapter to meet worldwide electrical requirements with minimal power output (24 watts). The solid state design has no moving parts, which results in higher component stability and reduced heat generation. The real power of the soundDNA player, though, is in its versatility. Utilizing a RISC processor, SDRAM memory, flash ROM card and Secure Digital (SD) technology for storage allows for ease of content updates and command and control distribution. MP3 and Windows Media (WMA) audio content is protected behind a Cisco PIX firewall at data center co-location facilities in Los Angeles and Washington, DC. Encrypted data transfers keep audio and playlist content secure, allowing it to arrive in a non-active state on the player, unusable until decrypted by proprietary and base64 encryption, which is housed in the soundDNA player's Flash ROM. The soundDNA player also offers a variety of methods to update in the field, including broadband connectivity through a 10/100 base-TX Ethernet port, dial-up through a USB modem, and content ingestion through a USB thumbdrive or SD card exchanges. These extensive features allow for successful servicing of clients no matter what their technological capabilities.
About DMI Music & Media Solutions
DMI Music & Media Solutions develops and executes comprehensive music branding strategies and programs using the emotional power of music, interactive media, and non-traditional distribution channels to connect brands to consumers. DMI works with brands to create their soundDNA(TM)-- the audio footprint that consumers recognize as the brand's identity across all product lines, age segmentations, and cultures. DMI's unique music branding strategies and creative executions--audio CDs, Enhanced-CDs, CRM, interactive web and mobile initiatives, experiential marketing campaigns, and promotions--use effective and measurable media and distribution alternatives to create campaigns that break through to today's media-savvy consumers for clients such as 7UP, AARP, Build-A-Bear Workshop, General Mills, McDonald's, Nestle Purina, Procter & Gamble, Subway, Target, Toyota, United Airlines, and Victoria's Secret.
DMI's tightly integrated divisions deliver clients the only complete "360-degree" set of music branding capabilities including: music branding strategies (DMI Music Branding Group); in-venue audio and video programming (Private Label Radio); full-service recording and audio post facilities (Firehouse Recording Studios); a 25,000-song library of production music for television, film, and commercials (5 Alarm Music); an award-winning interactive design studio (Big Rig Interactive); and promotional music CDs (Disc Marketing). DMI is located in picturesque Old Town Pasadena, where its unique and charming campus resides in the historic 1889 Firehouse and Livery buildings. It also maintains satellite offices in New York and Detroit. www.dmimusic.com
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