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Direct Alliance Named Finalist for Sales and Customer Management Awards
[January 20, 2009]

Direct Alliance Named Finalist for Sales and Customer Management Awards


(Marketwire Via Acquire Media NewsEdge) TEMPE, AZ, January 20 / MARKET WIRE/ --

Direct Alliance, a wholly owned subsidiary of
TeleTech Holdings, Inc. (NASDAQ: TTEC) and a leading outsourcing provider
of inside sales and marketing solutions, today announced it has been
nominated in four different categories for the third annual Stevie Awards
for sales and customer management.

The third annual international competition will be held on February 9th at
Caesars Palace in Las Vegas. Winners will be announced at that time. More
than 500 entries were submitted for consideration in 27 categories for
customer management and 41 categories for sales professionals. Direct
Alliance has been named a finalist in the following categories: best
national vice president salesperson, best sales department, best computer
hardware program, best government sales team, and best telesales team.

"I am honored to be part of such a talented and dedicated sales
organization," said Judi Hand, president of Direct Alliance. "I extend my
gratitude to the team members and clients who help make Direct Alliance so
successful."

Direct Alliance has more than fifteen years of direct sales and marketing
experience leveraging award-winning sales best practices that have
delivered positive sales results for industry-leading clients. The
organization is well positioned as a recognized leader in outsourced sales
solutions.

"Being named a finalist in the Stevie Awards for sales and customer
management is an important achievement," said Michael Gallagher, president
of the Stevie Awards. "It means that independent business executives have
agreed that the nominee is worthy of international recognition. We
congratulate all of the finalists on their achievement and wish them well
in the competition."

About Direct Alliance

Direct Alliance offers sales and marketing outsourcing solutions for its
clients across a variety of industries including servers and hardware,
retail, healthcare, software, electronics, and financial services.
Utilizing state-of-the art technology and best practices, Direct Alliance
provides integrated solutions such as inside sales, direct marketing and
analytics, ecommerce, and order management. These solutions enable
highly recognized brands to extend their market coverage in small,



mid-size, and enterprise segments while accelerating sales with some of the
best
revenue-to-expense ratios in the business process outsourcing (BPO)
industry. Founded in 1993, Direct Alliance employs more than 900 people in
its Tempe, Arizona headquarters and is a wholly owned subsidiary of
TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 global outsourcing
provider recognized by the International Association of Outsourcing
Professionals (IAOP). For additional information, visit
www.DirectAlliance.com or call 800.656.5827.

About The Stevie? Awards


Stevie Awards are conferred in four programs: The American Business Awards,
The International Business Awards, The Stevie Awards for Women in Business,
and The Stevie Awards for Sales & Customer Service. Honoring organizations
of all types and sizes and the people behind them, the Stevies recognize
outstanding performances in the workplace worldwide. Learn more about The
Stevie Awards at www.stevieawards.com.

Sponsors of the third annual Stevie Awards for Sales & Customer Service
include John Hancock Mutual Funds, Sales Partnerships, and ValueSelling
Associates.

Investor Contacts:
Karen Breen
Investor Relations
303-397-8592
Media Contact:
KC Higgins
Media Relations
303-434-8163

Copyright ? 2009 Marketwire

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