|[April 16, 2012]
Digital Publishing Innovator Gregg Hano Named CEO of Mag+
NEW YORK --(Business Wire)--
Mag+, maker of the publishing
industry's most dynamic mobile media platform, today announced Gregg
Hano has been named as the company's chief executive officer effective
May 7. Hano succeeds co-founder Staffan Ekholm who will return to
Stockholm to focus on international expansion and business development.
Digital publishing innovator Gregg Hano was announced today as the new CEO of Mag+. (Photo: Business Wire)
"Gregg has been a visionary and evangelist for the mobile digital
publishing industry since before it was an industry and in many ways
he's been part of the Mag+ team from the very beginning," said Ekholm.
"He's the perfect person to take Mag+ to the next level and accelerate
its growth far beyond the publishing industry."
Hano's publishing career spans nearly three decades. He joins Mag+ from
Bonnier Corporation, where he served most recently as senior vice
president of corporate sales and the Bonnier Technology Group. Before
that he was vice president and group publisher for the Bonnier
Technology Group, which includes Popular Science, Popular
Photography, American Photo and Sound + Vision
He was the driving force behind making Popular Science one of the
first publications to be available on the touch screen tablet. The
critically acclaimed Popular
Science app debuted along with the first-generation iPad in
"Our goal with Pop Sci was to define the future of digital
publishing as a viable and profitable business by offering our readers
something new, exciting and different," said Hano. "Mag+ was the
springboard that made it possible. The platform lets content creators
focus on what matters most - content - and fully take advantage of this
amazing ecosystem. This is the future of publishing and I'm excited to
be a part of it."
Hano is a strong advocate for transparency and commercialization of the
digital publishing business. He has played a critical role in helping to
standardize the way circulation and other success metrics are measured.
In 2011 he worked with the Audit Bureau of Circulation (ABC) to launch
the first Consolidated
Media Report. He was also a member of the Association of Magazine
Media (MPA) Tablet
Metrics Task Force, which announced voluntary measurement guidelines
earlier this month. These guidelines provide understanding and clarity
for the advertising community, which Hano believes are important for the
long-term health of and growth of the industry.
Bonnier Corp. (www.bonniercorp.com)
is one of the largest consumer-publishing groups in the United States
and is the leading media company serving passionate, highly engaged
audiences through magazines, events, digital media and leading-edge
is the most flexible and efficient platform for publishing creative
content on touch screen tablets and smart phones. Mag+ premiered on the
first iPads in April 2010 with the award-winning Popular Science+
application and now supports more than 300+ apps from publishers and
creatives around the globe including Mad Magazine, Hemispheres
(United Airlines), Toyota, WebMD, Outside, Marie Claire and IDG.
With its streamlined production system, powerful backend and
feature-rich design framework, Mag+ is ideal for anyone - from magazine
and book publishers to catalogue marketers and design agencies - wanting
to bring beautiful, immersive content to the millions using this new
generation of digital devices.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50238790&lang=en
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