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Digilant Announces Expansion to Italy, Names Florence Malaud as Country ManagerBOSTON, May 28, 2015 /PRNewswire/ -- Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced its expansion into Italy, with a new office opening in Milan. The company has appointed media industry veteran Florence Malaud as Country Manager, Italy, where she will oversee all operations and commercial strategy for the country. The new Milan office will be Digilant's first in Italy, growing the company's global footprint to fifteen offices across six countries. Ms. Malaud will be responsible for building the Italian sales team, and leading new business development and strategic growth across multiple verticals. "The Italian market represents a tremendous opportunity and I'm delighted to lead Digilant's expansion into this new region," said Ms. Malaud. "Digilant offers unparalleled value for advertisers – going beyond just programmatic buying capabilities to provide brands with campaign and consumer insights that guide their media strategy and drive significant ROI. I look forward to bringing our unique offering to advertisers in Italy." With nearly two decades of digital marketing experience, Ms. Malaud has experience in markets around the globe, with a career path spanning six countries across Europe and North America. Ms. Malaud previously served as Business Development and Marketing Director for Digilant's Madrid office where she led business development efforts in this critical market, including diving growth in the Barcelona region. Prior to that, Ms. Malaud spent 14 years at MPG/Havas Media working with leading global brands in positions of increasing responsibility. "This is an exciting time at Digilant as we continue to grow our portfolio and help drive smart, effective advertising campaigns for leading agencies and brands around the globe," said Don Epperson, Executive Chairman of Digilant and CEO of ispDigital. "Florence's experience and proven ability to build a strong book of business and establish and foster critical client relationships will be a significant asset as we continue this momentum and build our business in Italy." Ms. Malaud earned a postgraduate degree in Finance and Management from University College of North Wales and received her MBA from Rennes Business School in France. About Digilant About ispDigital Logo - http://photos.prnewswire.com/prnh/20150113/168975LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/digilant-announces-expansion-to-italy-names-florence-malaud-as-country-manager-300089977.html SOURCE Digilant |