DHgate's Global Dream Partner Campaign Seeks to Build New Image for Chinese Products
BEIJING, March 13, 2017 /PRNewswire/ -- B2B cross-border e-commerce marketplace DHgate announces the commencement of the 2017 Global Dream Partners Campaign. The DHgate Global Dream Partner campaign is a contest which seeks to distinguish the best ecommerce sellers currently operating businesses on DHgate's platform, to encourage small-and-medium sized enterprises (SMEs) to upgrade and transform their businesses to a digital model, and also to create a new image for Chinese products through the emergence of brands (see more about the new trend of Chinese branding below). Over 2000 contestants signed up to participate in the program during the first day of registration, and over 70,000 individuals cast votes for their favorite candidate via the leading Chinese social network WeChat.
The Emergence of Chinese Brands
According to a December 2016 White Paper released by Tsinghua University and DHgate.com, in 2016 the growth in gross-merchandise-volume (GMV) of branded products in cross-border ecommerce exceeded the growth of overall turnover, and the weightage of GMV for brands has increased significantly and is forecasted that this trend will continue.
In 2011, during the infancy of cross-border e-commerce, branding only accounted for 9% of the goods on the market, it is forecasted that by 2017, the rate of branding will increase to 30%, this corresponds with the vision of the "Made in China 2025" initiative, andwill continue to be the impetus for the development of China's import and export trade.
2017 Global Dream Partners Details
The 2017 Global Dream Partners campaign is an annual event following a successful 2016 campaign that will run through the course of the year.
The 2017 campaign will have 4 different categories for contestants to enter:
1. Online Sellers
3. Operations Agencies
4. Third Party Service Providers
The important factors that will determine a contestant's ability to succeed:
1. Ability to provide service and trade volume
2. Comprehensive operating capacity
3. Brand value
Additional factors that can influence a contestant's standing in the event of a tie include:
1. Buyer Experience
2. Marketing Model
3. Brand Concept
Category winners will enjoy exclusive benefits:
1. Platform traffic resources
2. Multichannel marketing resources
3. Overseas market exposure
4. Opportunities to speak at international events
"Digitization is quickly becoming the driving force of the global economy. Thriving digital trade has created unprecedented business opportunities for SMEs, and a digital platform strategy has become the decisive factor for the development of SMEs when entering foreign markets. Global Dream Partners creates a platform to encourage SMEs to use the available tools of digitization to upgrade their brands and businesses."
– Diane Wang, Founder and CEO of DHgate.com
DHgate.com is the first to market and the biggest B2B transactional cross-border e-commerce marketplace in China, aiming to provide global buyers with quality products at competitive prices. Founded in 2004, DHgate.com has approximately 10 million global buyers from 230 countries and regions, with 1.4 million global sellers offering 40 million products. DHgate.com's business enables buyers to directly access global manufacturers of the world's top brands with rich product selections. DHgate.com is an all-in-one platform with integrated services for international logistics, cross-border payments, internet financing, etc. DHgate.com's US, UK, Spain, and UAE product distribution warehouses allow for 24 hour delivery and convenient product returns & refunds, bringing great convenience to buyers at http://www.dhgate.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/dhgates-global-dream-partner-campaign-seeks-to-build-new-image-for-chinese-products-through-branding-300422458.html
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