|[March 30, 2012]
Dentsu Announces Continuation of Agreement to Support Advertisers with Facebook® in Japan
TOKYO --(Business Wire)--
Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004)(President & CEO: Tadashi
Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen; hereinafter
"Dentsu") and Facebook (News - Alert), Inc. (Founder, Chairman, and CEO: Mark
Zuckerberg; Headquarters: Menlo Park, California, USA; hereinafter
"Facebook") announced today the continuation of the February 2011
agreement under which Dentsu serves as the official representative of
Facebook's sales and marketing support to advertisers in Japan.
Under the renewed agreement, Dentsu, as Facebook's official ad sales
representative in the Japanese market, will provide consultation on and
support for effective Facebook Page development, and propose marketing
campaigns that leverage the Facebook Premium Ad platform to which Dentsu
has the exclusive marketing rights in Japan.
The number of Facebook users is continuing to grow exponentially. As
announced by Facebook at their fMC (Facebook's marketing conference)
Tokyo event on March 16, the number of monthly active users1
in Japan has reached more than 10 million. Furthermore, the number of
companies with Facebook Pages as well as companies who use the "Like"
button and other social plugins is also increaing steadily.
Sponsored Stories on mobile, Ads on log out, and New Facebook Pages with
features like cover photo and the Page timeline, which were announced on
February 29 at fMC New York, are expected to further increase the
effectiveness of communication by companies.
Based on the expertise gained through working together with Facebook in
2011, Dentsu will continue to encourage the adoption of Facebook Pages
to marketers and media companies. With regard to Facebook Premium Ads,
Dentsu will collaborate with both Facebook and cyber communications
inc., a Dentsu subsidiary in Japan, to enable more advertising agencies
in Japan to market the new Premium Ad formats.
Looking forward, the Dentsu Group will encourage business innovation
practices that provide optimal solutions for the new marketing
activities required by companies in this age of social communication.
Facebook® is a registered trademark of Facebook, Inc.
1 monthly active user is defined as someone who connects to
Facebook at least once every month
About Dentsu Inc.
Founded in 1901, Dentsu Inc. has held the
position of the world's largest single-brand agency for almost 40 years.
Through its unique "Integrated Communication Design" approach, Dentsu
offers multinational clients the most comprehensive range of advertising
and marketing services in the industry. While continuing to pursue
innovation in the digital arena, Dentsu is active in the production and
marketing of sports, movies, anime and other entertainment content on a
global scale. The Dentsu Group has more than 6,000 clients and over
20,000 employees worldwide.
Dentsu News: http://www.dentsu.com/news/index.html
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