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December 12th Deadline Alert: The Law Offices of Howard G. Smith Reminds Investors of Looming Deadline in the Class Action Lawsuit Against J. Jill, Inc. (JILL)
[December 11, 2017]

December 12th Deadline Alert: The Law Offices of Howard G. Smith Reminds Investors of Looming Deadline in the Class Action Lawsuit Against J. Jill, Inc. (JILL)


Law Offices of Howard G. Smith reminds investors of the December 12, 2017 deadline to file a lead plaintiff motion in the class action filed on behalf of investors that purchased J. Jill, Inc.("J. Jill" or the "Company") (NYSE: JILL) shares pursuant and/or traceable to the Company's initial public offering on March 9, 2017, (the "IPO"); and/or, between March 9, 2017 and October 13, 2017, inclusive (the "Class Period"). J. Jill investors have until December 12, 2017 to file a lead plaintiff motion.

Investors suffering losses on their J. Jill investments are encouraged to contact the Law Offices of Howard G. Smith to discuss their legal rights in this class action at 888-638-4847 or by email to [email protected].

On October 11, 2017, J. Jill announced that the Company was updating its guidance for the third quarter ending October 28, 2017. Specifically, the Company stated that it expected total company comparable sales of -3% to -5%, with a moderate decline in gross margin as compared to last year.

On this news, J. Jill's stock price fell $5.07 per share, or more than 50%, to close at $4.86 per share on October 12, 2017, thereby injuring investors.



The complaint filed in this class action alleges that the Registration Statement filed in connection with the Company's IPO contained false and misleading information because J. Jill's purportedly unique and superior sales and marketing approach had not insulated the Company from adverse trends affecting the overall retail industry, as it claimed. Specifically, the Registration Statement failed to disclose, inter alia: (i) that J.Jill's purportedly unique and superior sales and marketing approach had not insulated the Company from adverse trends affecting the overall retail industry; (ii) that J.Jill's historic gross margin growth was not sustainable and would not continue, as it relied on revenues from shipping fees, increased promotional efforts and other short-term boosts to revenues; (iii) that the Company was carrying increasing amounts of slow moving inventory and would need to significantly markdown sales items and increase promotional efforts in an attempt to continue its sales growth; (iv) that the Company's brick-and-mortar stores were failing, as they were experiencing difficulty attracting customers and maintaining profitability, which would result in the Company shuttering up to eight stores in fiscal 2017, with the rate of store closures accelerating; and (v) that J.Jill's business, prospects and ability to service its long-term debt had been materially impaired.

If you purchased shares of J.Jill's during the Class Period you may move the Court no later than December 12, 2017 to ask the Court to appoint you as lead plaintiff if you meet certain legal requirements. To be a member of the Class you need not take any action at this time; you may retain counsel of your choice or take no action and remain an absent member of the Class. If you wish to learn more about this action, or if you have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Howard G. Smith, Esquire, of Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020 by telephone at (215) 638-4847, toll-free at (888) 638-4847, or by email to [email protected], or visit our website at www.howardsmithlaw.com.


This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.


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