DDMA Shanghai Releases a Report on the Opportunities for China Market Entry Via Online Sales
SHANGHAI, March 22, 2012 /PRNewswire via COMTEX/ --
Online shopping by Chinese Consumers grew by 66% in 2011. There are now over 195 million Chinese consumers shopping online; this is the equivalent of the population of Brazil. In 2011, Chinese consumers spent US$ 125 billion online. This is equivalent to the total GDP of New Zealand.
This Data Driven Marketing Asia report is based on interviews with over 9,000 Chinese consumers across Shanghai, Beijing, Guangzhou, Chengdu, Wuhan and 22 focus groups with online shoppers conducted by Focus Group China. The report also contains an exclusive interview with the co-founder and chairman of Yihaodian, one of the fastest growing B2C websites in China. This report introduces how companies can now sell directly to the Chinese consumer through Yihaodian without having a presence in China. Yihaodian was selected as the fastest growing company in the APAC region in the 2011 Deloitte Fast 500 Asia Pacific Report.
Some examples of the relative size of the online market in China:
In the past month, 5.7 million consumers in Shanghai bought at least one item online. This is the equivalent of the population of Denmark.
The equivalent population of Las Vegas, Nevada bought cosmetics online in Beijing in the past month
The equivalent population of Rotterdam, Holland bought fashion clothing online in Guangzhou in the past month.
This DDMA China report introduces and details the following:
1. The six key areas that are driving the steep increase in the cost of market entry, sales and marketing costs in China. This rapid increase in basic business operational costs is undermining the viability of traditional market entry and sales models for many consumer products.
2. Twelve key reasons why consumers are turning to Online Shopping in China.
3. The socio-economic and demographic profiles of online shoppers in China. Why these consumers represent the target group for most premium consumer goods companies in China.
4. What services progressive B2C companies such as Yihaodian are offering international and domestic companies.
5. The relative size of the online market for thirteen selected product categories across five key urban markets in China. The product categories are:
Daily Foods, Snacks,Confectionery
General Household Goods
Leisure Travel and Vacations
This report by DDMA is based on:
1. Interviews with 9,057 Chinese consumers. Conducted in January and February 2012.
2. 22 focus groups with online shoppers conducted by Focus Group China.
3. An interview with the co-founder and chairman of Yihaodian.
4. A wide variety of trade and industry sources within China
SOURCE Data Driven Marketing Asia
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