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Datran Media Executives to Discuss Audience Measurement for Email and Beyond to Audiences at IAB, MediaPost and ad:tech
(Market Wire Via Acquire Media NewsEdge) NEW YORK, NY -- (MARKET WIRE) -- 04/01/10 --
Datran Media, an industry-leading digital marketing technology company, today announced that members of its management team will present key insights into audience measurement and monetization to audiences attending the IAB Webinar series, the Digital Media Measurement and Pricing Summit, MediaPost's Email Insider Summit and ad:tech San Francisco this April.
Beginning on April 1 at 12:00 p.m. EDT, Datran Media's Chief Revenue Officer Sean O'Neal will deliver a Webinar as part of the IAB's Long Tail Alliance series titled, "Audience Measurement and Monetization for Publishers - Beyond Email." During this one-hour educational Webinar, O'Neal will present strategies and guidance for publishers seeking to best leverage email and other digital marketing technologies to drive strategic business growth. O'Neal will first familiarize publishers with strategies focused around the inbox, then discuss complementary channels to ensure publishers are maximizing both their investment and return. Attendees will walk away with knowledge, case-based information and immediate actions they can take to advantage their business.
The following week on April 8 at 11:30 a.m. EDT, Datran Media's SVP of display and GM of Aperture Scott Knoll will speak at the third annual Digital Media Measurement and Pricing Summit in New York. During his session, Knoll will address the evolution of digital media and the methodologies for measuring it. Through case studies and how-to advice, attendees will have the opportunity to explore the cutting-edge of digital audience measurement capabilities and formulate a clear path to improved success for future campaigns.
On April 21 at 11:15 a.m. EDT, Datran Media's GM of StormPost Tony D'Anna will participate on a panel presentation around demand generation at MediaPost's Email Insider Summit in Captiva Island, FL. The panel of industry experts will discuss new ideas for acquiring and attracting customers, including promotions, offers, testing, optimization and deeper audience and behavioral views. D'Anna will speak alongside executives from AdKnowledge, Pontiflex and Prospective during this insightful session.
Finally, on April 21 at 10:00 a.m. PDT in San Francisco, O'Neal will speak on the performance marketing track at ad:tech on a panel titled, "Marketing Masters: Email Marketing -- Building and Sustaining Engagement with Your Customers." Panelists will discuss how marketers' use of email to inform, educate, inspire and entice has evolved along with how consumers are utilizing their inboxes. Co-panelists include David Baker, VP of CRM-eCRM solutions for Razorfish, Jennifer Harstad, online marketing manager for Fredericks of Hollywood, Michael Hannon, VP of advertising operations for NBC Universal, and Vincent Cheung, chief customer officer and senior VP for 24 Hour Fitness.
For more information on Datran Media's upcoming speaking engagements or to set up an on-site briefing, please contact lana@datranmedia.com.
About Datran MediaDatran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals. For more information on Datran Media, visit www.datranmedia.com.
Copyright ©2010 Datran Media. All Rights Reserved. Datran Media is a registered trademark of Datran Media.
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(919) 833-9975 x10
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