DataFlux and StayinFront Team to Deliver Customer Data for Pharmaceutical Companies
Apr 13, 2012 (Close-Up Media via COMTEX) --
DataFlux, a provider of data management solutions, announced an expansion of their partnership agreement with StayinFront, a global provider of customer relationship management (CRM) systems and mobile sales force effectiveness tools, to provide data quality for StayinFront's life sciences CRM customers.
As part of the new OEM agreement, the Company said that the DataFlux Data Management Platform will be embedded within StayinFront's life sciences CRM software to serve as an integral component of the company's master data management services.
Known for CRM and analytic solutions, StayinFront provides sales and marketing software that enables pharmaceutical clients to sell more and manage better using a range of infield and home office platforms. The embedded DataFlux solution enhances overall data stewardship. Their technology allows clients to manage and maintain data that is validated against third-party data sources in real-time, saving StayinFront customers time and money.
In addition, the Company noted that the solution helps facilitate compliance with industry regulations such as the Physician Payment Sunshine Act (PPSA), which requires companies to provide increased transparency of their financial relationships with health care providers (HCPs) through aggregate spend reporting. A single view of this data is required to relate HCPs to health care organizations or associations, helping create a more unified view of HCPs data within the enterprise.
"Over the past several years our clients have been faced with an exponential increase in the amount of data required for day-to-day operations," said Sam Barclay, executive vice president and managing director North America at StayinFront. "Our partnership with DataFlux allows our customers to leverage high-quality data without additional time and money spent on extracting, cleansing and reimporting. DataFlux allows our customers to create a single source of reliable, accurate and actionable data to develop a trusted and authoritative view - all within the StayinFront software."
"Ensuring data quality and enabling compliance effectiveness is extremely important in the healthcare sector," said Pat Herbert, vice president of strategic business relations at DataFlux. "By embedding DataFlux Data Management Platform into its solutions, StayinFront has created a more robust product that can help comply with federal regulations and lead to a more successful business."
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