|[April 19, 2012]
Dark Horse Comics Unveils Exclusive Comic Book Experience™ Application for Dynamics ePlate™ Payment Devices
SAN FRANCISCO --(Business Wire)--
Dark Horse Comics makes history again today with the announcement of a
revolutionary new partnership with Dynamics Inc. The company is an
innovator in next-generation payment devices, and will now launch a new
comic book experience™ application for ePlate™ payment devices. The
innovative offering brings a new kind of experience to comic book fans
by enabling them to earn access to exclusive Dark Horse digital comics
with every purchase made with the ePlate™ device. This groundbreaking
technology will link payment devices with exclusive Dark Horse comic
content, and empower consumers to engage with Dark Horse and other
brands that excite them with every swipe or online purchase.
Dynamics ePlate(TM) device (Photo: Business Wire)
At any time, users can decide to use the Dark Horse experience™
application for the ePlate™ payment device. The Dark Horse application
allows users to earn pages of exclusive Dark Horse comic books with each
purchase. After all pages of a particular comic are obtained, the user
is provided with a complete digital comic. After a certain number of
digital comic books are collected, Dark Horse provides, at no cost to
the user, a collectible print copy of each exclusive comic book earned.
Users will be able to earn comic books faster with purchases made at
Dark Horse affiliates, sponsors, and retail outlets. At any time, a user
can also decide to earn Dark Horse credits instead of exclusive content
so that the user can earn any product from darkhorse.com
"Dark Horse is always looking for new ways to expand the comics reading
audience," said Mike Richardson (News - Alert), president and founder of Dark Horse
Comics. "Our new partners at Dynamics have created a platform which
gives not only existing comics fans, but a wide variety of consumers,
the ability to obtain exclusive Dark Horse content just by making dayto
"Dark Horse hit the nail on the head with its experience application,"
said Jeff Mullen, CEO of Dynamics. "The Dark Horse experience leverages
unique content - available nowhere else - and provides participating
merchants with an exciting promotional tool to attract customers."
About the Dynamics ePlate™ Payment Device
Dynamics' ePlate™ payment device is a paper-thin, flexible computing
platform in a payment card format. The device includes the Electronic
Stripe® -- the world's first fully card-programmable magnetic stripe.
The Electronic Stripe® can be read at any existing point-of-sale (POS)
magnetic stripe reader. The device includes two buttons - one for a
first experience and one for a second experience. Based on which
experience option was selected, the device changes the information on
the Electronic Stripe™ to reflect the selected experience so the user
can swipe the card in any store and enjoy the selected experience.
A user can change the experiences associated with the buttons on the
ePlate™ device at any time. All a user has to do is use the Dynamics
Experience Manager™ software through their favorite phone or accessible
through their online banking account. The Experience Manager™ provides
an ecosystem of experiences that can be assigned to the buttons on a
user's ePlate™ device.
The ePlate™ device is as durable as a traditional payment card and will
last over three years on a single battery charge. The technology does
not require any change to the 60 million 1970s-era magnetic stripe
readers or reeducation of its merchant base.
About Dynamics Inc.
Dynamics Inc. was founded in 2007 by Jeff Mullen. Dynamics produces and
manufactures intelligent powered payment cards and advanced payment
platforms. The company has won many of the world's most prestigious
international business plan competitions, including the Rice Business
Plan Competition, Carnegie Mellon McGinnis Venture Competition and the
University of San Francisco Business Plan Competition. The company won
DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of
Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012,
Best of Show at Cartes 2011, and Best of Show at BAI Retail Delivery
2011. Dynamics won Best in Show for Personal Electronics and Technology
Honors at the 2012 International CES (News - Alert) show. Dynamics investors include
Adams Capital Management and Bain Capital Ventures. Dynamics is
headquartered in Pittsburgh, Pa. For more information, visit: www.dynamicsinc.com
About Dark Horse.
Since 1986, Dark Horse Comics has proven to be a solid example of how
integrity and innovation can help broaden a unique storytelling medium
and establish a small, homegrown company as an industry giant. The
company is known for the progressive and creator-friendly atmosphere it
provides for writers and artists. In addition to publishing comics from
top talent like Frank Miller, Mike Mignola, Neil Gaiman, Gerard Way, and
comics legend Will Eisner, Dark Horse has developed such successful
properties as The Mask, Timecop, and SpyBoy. Additionally, its highly
successful line of comics and products based on popular properties
includes Star Wars, Indiana Jones, Buffy the Vampire Slayer, Aliens,
Conan, Emily the Strange, Tim Burton, Trigun, Serenity, and Domo. Today
Dark Horse Comics is the largest independent comic-book publisher in the
US and is recognized as one of the world's leading publishers of
licensed comics material.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50244866&lang=en
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