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CWU: Communication Workers Union breaks new ground by launching its
own TV channel
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:31082008
The CWU sets a precedent in trade union communications tonight, Sunday
31st August, with the broadcast of its own channel entitled CWU TV on
Sky Digital channel 167 and Freesat channel 406.
The 30 minute programmes, presented by Emma Howard, ex-BBC news
presenter, cover a range of news, features and opinion in fresh and
fast magazine style. The first programme focuses on pensions, the
liberalisation of the postal service and the union's youth movement.
Billy Hayes, general secretary, is also interviewed in-depth and offers
the CWU's perspectives on the importance of trade unionism in a
changing world and less certain economic climate.
With CWU TV the union is putting TV at the heart of an integrated
communications strategy that informs and engages the membership and
encourages them to give their feedback and get involved. Information TV
allows the CWU to broadcast unmediated public service content on the
trusted, regulated medium of television.
CWU TV will be broadcast at different times each week, so shift-workers
have the opportunity to catch the programme, Sundays at 6pm, Tuesdays
at 10am and Thursdays at 4pm. The pilot phase of the channel launch
will see a new programme broadcast each month, with shorter clips
available online too. For those without access to Sky or FreeSat, the
full programme can be watched live at these times at www.information.tv.
Kevin Slocombe, CWU Head of Communications, said: "CWU TV is the first
made-for television venture by any UK trade union. This raises the game
for trade union communications and puts the CWU in the forefront of
modern trade union communications."
TV is the most important medium of today and will demonstrate that
unions have an important role to play in the 21st century workplace,
growing their influence amongst young workers in particular. CWU TV is
an exciting and innovative project that will put trade union issues
from the communications sector in easy reach of anyone who is
interested in real life issues.
Fred Perkins, CEO for Information TV said: "We are delighted to work
with the CWU who have been quick to recognise the potential of
Information TV's model. The latest OFCOM research confirms the power
and popularity of broadcast TV and this is where the CWU has chosen to
set out its vision for the future and to engage its members and its
different stakeholder audiences. This is precisely how Information TV
can help large organisations improve the effectiveness of their
communications, through their own TV programme."
Notes to Editors:
CWU members have been invited to watch CWU TV through posters in the
workplace, promotion in Voice, its in house magazine, via the website
www.cwu.org and via email. The programme will also be featured at the
TUC Conference in Brighton in two weeks time. Using on air mentions,
inviting the audience to 'Have You Say', the CWU wants members to offer
their feedback and suggestions or raise issues and problems they have
experienced at work, which can be featured in later programmes.
CWU TV has been produced by Flawless Media, a TV production company and
branded content specialist and has been advised by Bill Gash of
Partners in Television.
Communication Workers Union is the largest trade union in the
communications sector, representing 250,000 members. CWU members work
in Royal Mail Group, BT, Alliance & Leicester and other
telecommunications and financial services companies. Our members'
expertise includes engineering, computing, clerical, mechanical,
logistics, retail, financial and manual skills. The CWU's main
responsibility is to protect and promote the interests of its members
in the workplace.
Information TV is a broadcaster whose innovative licence and business
model allows organisations to use their own branded TV programmes on
Information TV channels to inform, engage and activate interested
audiences. This can take the form of branded programmes or
'mini-channels', broadcast on Sky Digital channels 167 and 168 and
FreeSat channel 406. Programmes are also simulcast on broadband as a
video stream at www.information.tv.
CONTACT: Sian Jones, Press Officer, Communication Workers Union
Tel: +44 (0)208 971 7267
Tel: +44 (0)779 331 4249
e-mail: sbjones@cwu.org
WWW: http://www.cwu.org
Bill Gash, for Information TV
Tel: +44 (0)7940 178 621
e-mail: bill.gash@partnersin.tv
Fred Perkins, Information TV
Tel: +44 (0)20 7131 6693
e-mail: fred.perkins@information.tv
WWW: http://www.information.tv
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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