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CVS-Aetna could be a shot in the arm for connected careNEW YORK, Dec. 7, 2017 /PRNewswire/ -- A merger of CVS and Aetna will ratchet up competition among healthcare giants to provide better care and a better customer experience through digital technologies, including remote care and patient support tools that can keep patients on their meds as directed. DRG Digital's Manhattan Research surveys of U.S. patients, physicians and payers illuminate the consumer engagement strategy underpinning CVS' move – and the opportunities it creates for potential partners elsewhere in the healthcare ecosystem.
"The table is set for CVS/Aetna, UnitedHealth/DaVita, and other consolidating players to serve up technology that truly helps healthcare consumers at scale," said Jeff Greene, VP, Digital Strategy & Insights, DRG Digital. "This trend toward 'self-serve' healthcare has been building in recent years. We will be watching to see how these vertically integrated behemoths are able to execute on the digital opportunities in front of them." Talk to an analyst about these data by contacting Matthew Arnold at [email protected]. About DRG Digital | Manhattan Research DRG Digital, a part of DRG, is the life science industry's partner for data-driven customer engagement and commercial innovation. DRG Digital's Manhattan Research studies have been the industry's go-to source for physician, patient and payer multichannel planning for more than 15 years. Brands, marketers and digital teams at 40+ leading life sciences companies rely on our experts, research and analytics to understand their customers and engage them with the right channels, content and messaging. Visit www.DRGDigital.com or follow @DRGDigital to keep up to date on our analysts' thinking and access eBooks, infographics, webinars and other resources. About Decision Resources Group DRG, a subsidiary of Piramal Enterprises Ltd., is the premier source for global healthcare data and market intelligence. A trusted partner for over 20 years, DRG helps companies competing in the global healthcare industry make informed business decisions. Organizations committed to developing and delivering life-changing therapies to patients rely on DRG's in-house team of expert healthcare analysts, data scientists, and consultants for critical guidance. DRG products and services, built on extensive data assets and delivered by experts, empower organizations to succeed in complex healthcare markets. To learn more, visit www.decisionresourcesgroup.com. Media contact: Decision Resources Group View original content with multimedia:http://www.prnewswire.com/news-releases/cvs-aetna-could-be-a-shot-in-the-arm-for-connected-care-300568553.html SOURCE Decision Resources Group |