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Current and Future Trends in Physician E-Sampling Programs for the Pharmaceutical IndustryCHAPEL HILL, N.C., Sept. 4, 2015 /PRNewswire/ -- Physician E-sampling is becoming well established across many companies and therapeutic areas, and has become a key marketing sales tactic in recent years. However, some organizations are still slow to fully adopt E-sampling as a supplement to traditional sampling. According to research by benchmarking firm, Best Practices, LLC, physician E-sampling has been seeded across multiple therapeutic areas- including diabetes and most other large chronic areas. While E-sampling has been in place for five or more years at many companies, 1/4 of the benchmark class is still new to the channel. Physician E-sampling innovation seems to be stimulated simultaneously by difficulty reaching physicians, sales resource limitations and evolving specialty models. The related report, "Current and Future Trends in Physician E-Sampling: Managing for Superior Sales, Access, Service & Cost Benefits," identifies and documents current practices and trends in physician E-sampling across the biopharmaceutical industry. Key study objectives were:
To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1160.htm For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at http://www.best-in-class.com/. ABOUT BEST PRACTICES, LLC
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/current-and-future-trends-in-physician-e-sampling-programs-for-the-pharmaceutical-industry-300138413.html SOURCE Best Practices, LLC |