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Cumulus Media to Simplify Station Advertising Process Through Installation of WideOrbit Traffic Operations System Companywide
[September 07, 2017]

Cumulus Media to Simplify Station Advertising Process Through Installation of WideOrbit Traffic Operations System Companywide


WideOrbit and Cumulus Media announced today that they have entered into a licensing agreement to install WO Traffic software and other WideOrbit software at all 447 Cumulus Media radio stations across the U.S. Under the terms of the agreement, WideOrbit will provide Cumulus with a comprehensive operations solution for traffic management, digital advertising, network and barter ads, electronic payments, revenue optimization, and hosting. The software allows all stations to log into the same database, and will streamline corporate reporting and credit management, optimize spot scheduling, and give Cumulus advertisers a simple, integrated method for paying invoices with credit cards and ACH electronic payments.

WideOrbit products will replace Cumulus's Stratus traffic system, with implementation expected to commence before the end of the year and continue through the First Quarter of 2019.

Cumulus's move to WideOrbit comes after an extensive search for dedicated traffic software to simplify station advertising processes while offering its managers greater business insight and control.

"Cumulus is one of the radio industry's marquee station groups, so we are honored by its selection of WideOrbit to standardize its advertising business operations," said Eric R. Mathewson, Founder and Chief Executive Officer, WideOrbit. "We look forward to helping Cumulus simplify its technology infrastructure, grow revenue and assure that its managers have timely, high-quality insights into business performance. The WideOrbit solution will help Cumulus strengthen its business and compete against other media alternatives to win business from advertisers."

"WideOrbit's best-in-class trafic operations system will support and propel our businesses across the U.S. by simplifying and streamlining the advertising process," said Mary G. Berner, President and Chief Executive Officer, Cumulus Media. "This step is another move to further integrate operating systems companywide, empowering managers in local markets with tools to maximize revenues by making it easier for our customers to buy radio in every Cumulus market."

About WideOrbit

WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight, and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange for increasing demand for advertising inventory and improving campaign efficiency.


WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Raycom (News - Alert) Media, TEGNA, AMC Networks and many other top media companies around the world. Learn more at wideorbit.com.

WideOrbit® and the WideOrbit logo® are among the trademarks of WideOrbit. Other trademarks belong to their respective owners. WideOrbit reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for errors that may appear in this document. © 2017 WideOrbit Inc. All rights reserved.

About Cumulus Media

A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 447 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), 8,000 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more. Additionally, it is the nation's leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit www.cumulus.com.


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