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CSR brings Bluetooth to Serene handset from Samsung and Bang & Olufsen
CAMBRIDGE, England --(Business Wire)-- March 2, 2006 --
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CSR plc (LSE:CSR) has announced that its CSR's BlueCore technology for Bluetooth is inside the new eye-catching Serene mobile phone, the product of a collaboration between Samsung and Bang & Olufsen. The handset's minimalist design demanded Bluetooth connectivity that would enable the user to connect easily to an extensive range of wireless devices without compromising form or functionality. CSR's BlueCore was chosen because it offers the industry's leading power and size. The Serene is available from Bang & Olufsen stores and selected Samsung resellers.
The design-conscious Serene handset simplifies communication and connectivity by adopting only essential features. Its ergonomic design incorporates a novel circular number pad with a thumb-operated touch wheel. The Serene's approach to simple communication integrates Bluetooth connectivity as a necessity and thanks to the use of BlueCore with its deep sleep power saving modes, does so without affecting the battery's impressive 250 hr standby time. The Serene also comes with a DECT docking station, which enables the phone to synchronise with Bang & Olufsen cordless phones. The tri-band GPRS-enabled phone features a 640 x 480 VGA camera and a 240 x 320 pixels TFT 256K colour screen.
With the Serene, Samsung aimed to create a high quality phone that enabled communication in its purest form, thus reflecting B&O's design philosophy. They therefore needed the same level of quality and reliability from their partners. CSR's BlueCore technology provided high-quality, stable Bluetooth connectivity without forcing the Samsung engineers to compromise on their design objectives.
CSR's BlueCore3 silicon with Bluetooth version 1.2 software stack was chosen to bring essential Bluetooth wireless connectivity to the handset's simplistic design and it demonstrates the importance of Bluetooth for today's mobile phone. The extensive portfolio of profiles included with CSR's BCHS allows the device to connect seamlessly to a whole host of Bluetooth-enabled devices offering enhanced flexibility in a high-fashion, minimalist design.
Matthew Phillips, VP Asia for CSR commented, "The use of Bluetooth connectivity in the Serene handset is a clear demonstration of the importance of the technology for any mobile phone manufacturer today. Samsung's decision to choose CSR as a connectivity partner further demonstrates the market leading quality and innovation of our wireless systems." Phillips, added, "CSR works closely with its customers to ensure manufacturers have access to most complete and reliable wireless technologies on the market today and we have an excellent track recording in helping our customers' products to become winners."
About CSR
CSR plc is the leading global provider of Bluetooth technology and has developed expertise in other single-chip wireless communication standards such as Wi-Fi (IEEE802.11). CSR offers developed hardware/software solutions for Bluetooth based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller.
CSR has now launched its fifth generation BlueCore suite and is in volume manufacture of its fourth generation BlueCore devices. BlueCore4 supports the Enhanced Data Rate (EDR) standard, which was ratified at the end of 2004. BlueCore4 remains the only EDR silicon to be shipping in volume today. In November 2004 CSR launched UniFi, the first single chip 802.11a/b/g embedded solution specifically targeting the mobile phone and consumer electronics markets.
BlueCore features in over 50 per cent of all Bluetooth devices shipped and over 60 per cent of all qualified Bluetooth enabled products and modules listed on the Bluetooth website with industry leaders including Nokia, Dell, Panasonic, Sharp, Motorola, IBM, Apple, NEC, Toshiba, RIM and Sony using BlueCore devices in their range of Bluetooth products.
In March 2005, CSR acquired Clarity Technologies Inc., for its Clear Voice Capture (CVC) technology that enhances the audio performance of any voice-based product or system. Applications for CVC include wireless headsets, handsets and automotive hands free systems.
In August 2005, CSR completed the acquisition of UbiNetics' software business, providing a strong R&D team to accelerate its existing software development in Bluetooth, Wi-Fi and UWB. The UbiNetics team gives CSR the capacity to extend its offering to mobile handset customers.
CSR has its headquarters and offices in Cambridge, UK, and offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and both Texas and Detroit in the USA.
More information can be found at www.csr.com and the partner web site www.btdesigner.com
More information about Bluetooth technology can be found on the SIG web site at www.bluetooth.com
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