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Coveroo Brings Superheroes and Basketball All-Stars to Personal Electronics
May 05, 2009 (Close-Up Media via COMTEX) --
At the AlwaysOn OnHollywood conference, Coveroo unveiled additions to its line of custom replacement cell phone covers.
Coveroo said it now officially licenses artwork from more brands including Marvel Entertainment, Inc. and the National Basketball Association (NBA). In addition, Coveroo announced a HighColor process that it said yields "stunning imagery on a phone cover with over 65,000 colors that won't fade, rub off or peel like alternative products."
The licensing agreement with Marvel Entertainment initially includes characters such as Captain America, Spiderman, The Hulk, Thor, and Wolverine - a particularly timely addition given the forthcoming movie release on May 1. The deal with the NBA includes the ability for fans to choose from all 30 NBA team logos and current NBA superstars when creating a sporty Coveroo that best represents their fanhood.
"We are excited to offer Marvel fans a new and innovative way to connect with our characters," said Jamie Kampel, Director of Licensing at Marvel Entertainment, Inc. "Through a simple yet high-quality device personalization technique, people can now showcase their favorite characters and new movie releases in a uniquely visual way and on a device that rarely leaves their side."
"We are excited that NBA fans, for the first time, can get replacement covers for their phones featuring their favorite player or team," said Victoria Picca, Senior Vice President, Licensing & Business Affairs at the National Basketball Association. "The high-quality color printing and laser engraving processes used to create the covers makes them a truly unique way to spread the love of basketball - just in time for the playoffs."
In addition to Marvel and the NBA, Coveroo offers an existing library of officially licensed artwork that consists of over 1,000 different design choices. Consumers also can submit their own custom designs to personalize their device in a way that best represents them and the statement they're looking to make.
Karl Jacob, CEO of Coveroo, said, "Our goal is to put the personal in personal electronics. Today with the addition of HighColor and these tremendous brands, we take one step closer to realizing our vision. The personalization market is growing at a tremendous pace and Coveroo is proud to be pioneering new ways for consumers to express themselves - whether that's by sporting designs of their favorite comic book character, sports team or otherwise. Now, with the addition of HighColor, our custom cell phone covers never looked better!"
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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