[July 15, 2008]

Cost Plus World Market Selects PowerReviews to Manage Product Reviews

SAN FRANCISCO --(Business Wire)-- PowerReviews(TM) (www.powerreviews.com), the Internet's most comprehensive developer of customer-review solutions for retailers and their shoppers, announced today that its industry-leading technology platform has been selected by Cost Plus World Market (www.worldmarket.com) to harness the power of its customer reviews, increase sales and build stronger customer relationships. Cost Plus World Market sells casual home furnishings, housewares, gifts, jewelry, decorative accessories, wine and food.

"PowerReviews has given Cost Plus World Market an outstanding platform for collecting and managing customer-generated reviews," according to Warren Mazer, Cost Plus World Market's Director of E-Commerce. "I am absolutely amazed at what a difference it is making for us - shoppers are really taking the time to review the products they love, and it's giving us new ways to promote top-rated products. It is rapidly becoming an important part of our marketing strategy."

The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

"We are thrilled to work with a fellow Bay Area company and top national retailer like Cost Plus World Market," said Jay Shaffer, VP, Worldwide Sales and Marketing for PowerReviews. "Their diversity of products makes them unique in the industry, and we are confident that their customers are not only going to love reading insightful comments on all of these great items, but writing them as well!"

About PowerReviews

PowerReviews (www.powerreviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews' user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 260 online retailers, including Staples, Toys "R" Us, REI, Ritz Camera, Walgreen's, Diapers.com and The Sports Authority, we have also launched our own shopping portal, Buzzillions(R) (www.buzzillions.com). The company is based in San Francisco and is backed by Lehman Brothers Venture Capital Partners, Menlo Ventures, Atomico and Draper Richards.

About Cost Plus World Market

Celebrating its 50th Anniversary this year, Cost Plus World Market now operates nearly 300 stores in 34 states under the names "World Market" and "Cost Plus World Market." The store features an ever-changing selection of casual home furnishings, housewares, gifts, jewelry, decorative accessories, over 500 international wines, gourmet foods and beverages offered at affordable prices and are imported from more than 50 countries. Many items are unique and exclusive to World Market regularly supplied by an international network of individual and regional artisans developed over the Company's 50 years in the import business. The majority of the store's furniture is constructed of environmentally friendly, farm raised wood while a number of items are made out of recycled glass and yet countless are constructed of environmentally friendly bamboo. The value, breadth and continual refreshment of products invite customers to come back throughout a lifetime of changing home furnishings and entertaining needs.

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