| [March 22, 2006] |
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Consumer Marketing Veteran to Lead Public Relations for Become.com's Fast-Growing Vertical Search and Shopping Site; Become.com Names Mimi Sells to Senior Communications Role
MOUNTAIN VIEW, Calif. --(Business Wire)-- March 22, 2006 -- Become.com, the only vertical search engine to combine comparison shopping with online product information research, today announced the appointment of Mimi Sells to Senior Director of Corporate Communications. Sells brings 20+ years of consumer and high tech public relations and marketing expertise to Become.com.
"With Mimi's creative skills and outstanding track record of media success for several Bay Area companies, she brings terrific new energy to help Become.com leap to the next level of consumer awareness," said Michael Yang, founder, president & CEO of Become.com. "We are delighted to welcome Mimi to our exceptional management team."
Sells joins Become.com from EFI (NASDAQ:EFII) where she was the senior director of corporate communications and advertising for the industry leader in digital imaging technologies. Over her five year tenure, she launched dozens of successful products, led external and internal communications for four acquisitions, ignited their web marketing program, and managed global communications for the billion dollar company. Prior to that, Sells led corporate and marketing communications for eGreetings.com, a leader in online greetings that was later acquired by American Greetings. Earlier, she served as director of corporate communications for IDG Books Worldwide, where she led the publicity team for the wildly successful "...For Dummies" series of consumer and technology books as well as other top selling book brands. Sells also led the communications initiatives for the latter two companies' public offerings.
"Vertical search is a dynamically changing space and Become.com is uniquely positioned for leadership by offering both relevant search to inform buying decisions and by providing the best deals for comparison shoppers. I'm excited to help them build their communications outreach across all media," said Sells.
Sells earned a Masters in Public Administration from the University of Southern California in Los Angeles and a B.A. from The State University of New York at Albany.
About Become.com
Become.com is a new search engine and comparison shopping site that helps people find product reviews and buying information on millions of products and shop for those products from brand name retailers from across the web. Founded by Michael Yang and Yeogirl Yun, founders of pioneering online comparison shopping site mySimon, Become.com indexes over three billion pages of shopping related information and uses proprietary AIR(TM) (Affinity Index Ranking) technology to deliver targeted and relevant information for shopping searches.
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