Connecting Canadians with Cystic Fibrosis
TORONTO, May 15, 2013, 2013 (Canada NewsWire via COMTEX) --
First Social Network for Canadian CF Patients Launched Today: The 'My Cystic Fibrosis Canada' Network
Cystic Fibrosis Canada launched the My Cystic Fibrosis (CF) Canada Network today, Canada's first-ever social network designed specifically for CF
patients, by CF patients, to connect and share important information
about living with this fatal genetic disease. The network is available
on www.mycfnetwork.com and includes a compelling launch video featuring Canadians with cystic
fibrosis who helped develop and test the new network.
"Together with our generous partners, we are constantly exploring new
ways to improve the lives of Canadians living with cystic fibrosis,"
said Maureen Adamson, President and CEO of Cystic Fibrosis Canada."The
My CF Canada Network is specifically designed for Canadians living with this devastating
disease. It is a secure forum where they can connect and support one
another from coast-to-coast. By providing a platform for enhanced
patient engagement, the CF community can actively participate in their
own care, which has proven to lead to improved health outcomes and
quality of life."
With nearly 4,000 CF patients across Canada, connecting Canadians with
cystic fibrosis is more important than ever before. People with cystic
fibrosis should not meet in person in order to control the transmission
of dangerous infections and to protect their health. The My CF Canada Network is an online forum where CF patients can connect and can help make
living with this disease a less isolating experience.
"The My CF Canada Network is a unique and rare opportunity for Canadians living with CF to be
able to connect with each other," said Carly Stagg, member of the Adult
Cystic Fibrosis Advisory Committee (ACFAC), who advises Cystic Fibrosis
Canada about the challenges facing adults with cystic fibrosis. The
committee played a critical role in bringing the network from concept
to reality. "When people with CF sign up, and bring their friends and
family along, they're going to be able to have conversations in private
forum in a way they never could before."
The My CF Canada Network is the first and only social network of its kind in Canada where
Canadians with this disease can:
-- Discuss the treatments, programs and services available in
-- Video chat and instant message with others
-- Share stories and personal issues
-- Share and discuss news about the latest research in Canada and
-- Receive support for advocacy and fundraising initiatives from a
much broader community
Cystic Fibrosis Canada acknowledges Novartis Pharmaceuticals Canada Inc.
for the collaboration that has made the My CF Canada Network possible. This innovative patient portal was developed by blueband
Cystic fibrosis is the most common fatal genetic disease affecting
Canadian children and young adults. It is a multi-system disease that
affects mainly the lungs and the digestive system. In the lungs, where
the effects are most devastating, a build-up of thick mucus causes
severe respiratory problems. Mucus and protein also build up in the
digestive tract, making it difficult to digest and absorb nutrients
from food. As improved therapies have helped to address the
malnutrition issues, ultimately most deaths related to cystic fibrosis
are due to lung disease. There is no cure.
Cystic Fibrosis Canada
Cystic Fibrosis Canada is one of the world's top three charitable
organizations committed to finding a cure for cystic fibrosis and is an
internationally-recognized leader in funding CF research, innovation,
and clinical care. We invest more funding in life-saving CF research
and care than any other non-governmental agency in Canada. Since 1960,
Cystic Fibrosis Canada has invested almost $150 million in leading
research, care and advocacy, resulting in one of the world's highest
survival rates for Canadians living with cystic fibrosis. For more
information, please visit www.cysticfibrosis.ca.
blueband digital is a full-service agency of consumer marketers.
Creating ecosystems that manifest meaningful connections between brands
and consumers, they deliver measurable business results. For more
information, visit: www.bluebanddigital.com.
NOTE TO MEDIA: To view and download the broadcast-ready launch video for the My CF Canada Network in English, please visit: http://www.vvcnetwork.ca/cf/20120501/.
In French, please visit http://www.vvcnetwork.ca/cf/20120501/fr/.
SOURCE: Cystic Fibrosis Canada
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/May2013/15/c7216.html
SOURCE: Cystic Fibrosis Canada
National Media Contact: Melinda McInnes, Communications Director Cystic Fibrosis
Canada Tel: 416-485-9149 ext. 240 Toll free: 1-800-378-2233 ext. 240
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