[April 16, 2012]

Connect-World Magazine Features IneoQuest's Calvin Harrison

IneoQuest (News - Alert) Technologies, the global leader in video quality and service assurance, announced today that the cover of the North America spring issue of Connect-World features Calvin Harrison, IneoQuest's COO. The issue contains an article that showcases IneoQuest and the growing importance of video service assurance. The North America 2012 issue will be highlighted at both the National Association of Broadcasters (NAB) Show (April 16 - 19, 2012) and CTIA (News - Alert) Wireless (May 8 - 10, 2012).

In the article, Calvin Harrison, IneoQuest's COO, explains the critical importance of next generation service assurance for video, the rate of video consumption and how it is becoming an integral part of everyday life. "Understanding user behavior relative to quality is the only way to truly understand customer retention and churn. Next Generation Video Service Assurance, based on these comprehensive analytics, is essential to reducing churn and providing monetized video services to consumers and the enterprise," describes Mr. Harrison.

As Mr. Harrison concludes: "Providers need a set of key analytics about customer experience to gain the insight necessary for revenue assurance. These analytics are the critical building blocks of service assurance, providing deep insight into user behavior relative to customer experience."

"With the enormous amount of video traffic forcing carriers to manage network resources while seeking to monetize its value, carriers are increasingly looking to deliver content to users more cost effectively via smart network management. However, by focusing on the quality of video service, service providers can be successful in delivering a high level of both content and customer experience," said Anthony Weaver Editorial Manager of Connect-World. "Considering IneoQuest's unique expertise in this area and the topic being of significant interest to our readers, we are pleased to highlight their company and the critical importance of video service assurance in this issue."

IneoQuest's expertise in Video Service Assurance and viewer experience management solutions recently distinguished the company for inclusion in the "Global OSS/BSS 10 to Watch in 2012" report. In addition to ranking on the Deloitte (News - Alert) Technology Fast 500™ and Inc. Magazine 500|5000 lists for the fifth consecutive year, IneoQuest was previously recognized by Frost & Sullivan as a recipient of the Global Market Share Leadership in IP Video Network Management Award and the Global Entrepreneurial Company of the Year Award in Digital Media Delivery.

To read the full article, visit www.connect-world.com.

IneoQuest will be showcasing its Video Service Assurance solutions for OTT, Multiscreen and Linear Broadcast at booth # SU7108 at the NAB Show in Las Vegas. If you would like to set up a briefing with IneoQuest, please contact Lindsay Ambrose at LAmbrose@smartmarkusa.com.

About IneoQuest Technologies

With deployments in over 500 video networks around the world, IneoQuest is the market leader in Video Service Assurance. The company offers a unified business solution for traditional broadcast and multiscreen video services, including end-to-end network monitoring and business intelligence, aimed at improving the quality and delivery of video, so companies can enhance the customer experience. Clients include service providers, broadcasters, content providers, government, and enterprises. For more information, visit www.ineoquest.com.

About Connect-World

Celebrating its 15th anniversary of global publication, the Connect-World series of magazines is a forum where the highest-level decision makers in the Information and Communications Technology (ICT) industry can air their views regarding the impact these technologies have upon regional and global development. Connect-World publishes editions for each of the world's major regions: Africa and the Middle East, Asia-Pacific, EMEA, Europe, India, Latin America and North America. Connect-World also publishes a yearly global issue, as well as special editions to commemorate special events, as well as shows and exhibitions. For more information, please visit: http://www.connect-world.com.

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