REDWOOD SHORES, Calif. --(Business Wire)-- Conduit, the leading platform for building online communities via community toolbars, today announced that top gaming websites are using Conduit-powered community toolbars to drive deeper engagement and interaction among zealous gaming fan community members. The gaming industry is among the myriad of industries that are discovering the high-touch impact that Conduit offers, and its arbiters are using Conduit to feed game fan frenzy with: one-click game-launching straight from the browser, quick access to rulebooks, updates, alerts, virtual world maps, exclusive prizes, giveaways, and more.

Gaming sites ranging from the most serious to the most casual are deploying Conduit-powered community toolbars and feeding players' addiction. Some of Conduit's gaming customers include:

-- H3Press Toolbar: The Halo gamer community toolbar connects thousands of players of Halo, a popular science fiction video game series created by Bungie Studios.

-- Runescape Toolbar: Launched by the Official Runescape Fansite, this toolbar gives Runescape gamers quick links to Runescape clan listings, blogs, forums, news, and even free Runescape gold!

-- Tibiacity Toolbar: A virtual information warehouse for fans of Tibia, a popular massive multiplayer online role-playing game.

-- NobleMaster Toolbar: An elaborate resource not only for NobleMaster games but also for the online role-playing gaming community as a whole.

-- Flyordie Games Toolbar: Hooks players up with a vast collection of popular online multi-player games like chess, checkers, snooker and board games.

-- GameZone Toolbar: Connects Spanish-speaking fans of this multiplatform gaming website with news, reviews, hints, cheats and downloads

"In the first week alone, I had stacked up more than 12,000 downloads," said Mike Riess, creator of the H3Press community toolbar. "Since offering the toolbar, our traffic has more than quadrupled. I've also seen an amazing growth in user loyalty. I barely had to advertise it; the community found it and spread the word for me. Best of all, it was easy to do and didn't cost us a thing. Simply put the toolbar rocks. Just ask any of my thousands of toolbar users."

Conduit-powered community toolbars enable games providers to:

-- Launch online games or downloads straight from the toolbar

-- Feed game addiction with 24/7 presence on fans' browsers and increase brand recognition with more "face-time", even when their game isn't running

-- Establish an online presence and build a community of users around their game or site

-- Enrich players' experience with shortcuts to all elements of their games' functionality such as: tools, components, rules, scoreboard, and player profiles

-- Deliver news, alerts, special deals and giveaways

-- Provide users with tons of additional toolbar benefits including Google-powered Search, RSS Reader, Radio/Podcast Player, and more...

"Almost immediately, our toolbar became one of our top sources of traffic," said Chris Cunliffe, creator of the Runescape Toolbar. "The toolbar has improved the user experience by providing one-click access to all the sites and tools a player could need. And it encourages player loyalty by making it easier to advance through the various levels of the game. With over 38,000 installations to date, our Conduit-powered toolbar has proven itself as a wonderful marketing device that has taken our site to new levels."

Conduit is redefining the way gamers experience and interact with their favorite online games and gaming communities. With Conduit's platform, gaming companies and associated websites can now offer a customized, branded toolbar that provides a valuable 24/7 presence directly on fans' browsers. The toolbar helps increase loyalty and community interaction with shortcuts to news, important tools, and useful components and gadgets. Also, with nearly unlimited access to online games, the toolbar has proven to increase gameplay, and therefore revenues, by enabling fans to launch games directly from the browser.

"There may be no community on the web as loyal, active, and as interconnected as gamers," said Ronen Shilo, CEO of Conduit. "Conduit is a natural fit for the gaming community and we're proud to provide both game publishers and gamers a unique tool with which to maintain an even closer connection."

Conduit at Casual Games Association's Casual Connect Seattle (July 17-19)

Thousands of gaming companies are expected to attend the Casual Connect conference in Seattle this week where they can learn more about the Conduit community, and build a community toolbar for their own gaming sites. Anyone can create a community toolbar with popular site content, commerce and community components in just three simple steps. Conduit's free, easy-to-use solution delivers unprecedented face-time for publishing customers by allowing them to put their most compelling site links on users' browsers, no matter where they are on the Web. Multimedia components like streaming audio and video, RSS feeds, chat, radio, email notifier, weather, and more, offered via Conduit, are easy to customize and implement in minutes, not days. Create a free toolbar for your website at www.conduit.com.

If you are interested in speaking to a Conduit representative at the Casual Connect show, please contact: info@conduit.com.

About Conduit

Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect and engage their users via the browser. Consumers can use the myConduit toolbar to search and subscribe with one click to the hottest web communities. Conduit delivers unprecedented community loyalty and site traffic for over 130,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 112 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.

[ Back To TMCnet.com's Homepage ]

Discussions: