[November 12, 2008]

Comunicano: Iotum Brings Calliflower Conferencing To Iphone And Unveils Premium Service For Business Users; Powerful And Easy-To-Use Conferencing Solution Now Mobile

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:12112008

MOUNTAIN VIEW, Calif. -- iotum (http://www.iotum.com/) today announced
that its Calliflower conference-calling service, which makes it easy to
plan and participate in highly interactive conference calls that bridge
business and social networks, is now mobile and available for users of
the Apple iPhone.

"Now iPhone users can easily participate in and manage Calliflower
conference calls wherever they are and have the full richness of the
Calliflower experience in a mobile environment," said iotum CEO Alec
Saunders, who unveiled the new iPhone application at the Under the
Radar event.

iotum also announced Calliflower Premium, which introduces document
sharing and other new features for business users.

"Users have told us what they like most about Calliflower is that it
brings together all the key elements they need for meaningful
collaboration into an easy-to-use interactive dashboard," said
Saunders. "Now we're liberating Calliflower conference calling from the
desktop and extending all its features to the world's most powerful
mobile device."

Calliflower on iPhone

Calliflower on iPhone makes organizing and participating in multi-party
calls simple and engaging by allowing participants to see the status of
other callers, along with features such as interactive chat, intuitive
conference controls, call archives, invitations and reminders,
integration with calendars, and more.

Calliflower on iPhone will be free until Jan. 1, 2009, after which it
will be a one-time download charge of $9.99. The application will be
available shortly in Apple's iPhone App Store.

Calliflower Premium

Calliflower Premium adds a new dimension to the Calliflower dashboard -
the ability to share the contents of documents among all participants
in a Calliflower conference call, which can enhance team productivity
by reaching closure on points of discussion more quickly. Calliflower's
document sharing is entirely web based, and requires no client
download, which makes it easy to use.

Calliflower Premium will also support multiple organizers under a

single account, and delegate access to allow executives' assistants to
organize conference calls.

In addition, for Calliflower Premium users, Calliflower is being
expanded globally via local-dial numbers in the United States, Canada,
Mexico, the United Kingdom, Ireland, Australia, and Singapore, as well
as via Voxbone's newly announced iNum �883' global toll-free country
code.

Calliflower Premium is designed to help business users of Web
conference-calling facilitate active participation in calls, share
agendas and documents, coordinate participants' schedules, capture and
share information discussed during conferences, and manage agreements,
action items and follow-ups to keep projects moving.

Calliflower Premium is priced at the special introductory price of $50
per month, for two organizers, with a no-risk 30-day free trial period,
until Jan. 1, 2009. Additional organizers cost $25 per month each.

iotum (http://www.iotum.com/) is a Voice 2.0 company that aims to
reinvent business conversations and shape a world of relevant
communications where devices, social networks and Web services work
seamlessly together to let people communicate with whom they want, when
they want and on the device they want.

CONTACT: Sue Huss, Comunicano, Inc
Tel: +1 619 379 4396
e-mail: sue.huss@comunicano.com

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