| [October 13, 2006] |
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Comdata(R) Launches New Brand Identity Focused On Payment Innovations
BRENTWOOD, Tenn. --(Business Wire)-- Comdata(R) Corporation today launched a new brand identity to position the company as the world's premier payment innovator. The new brand consolidates all of Comdata's business units, which deliver innovative payment solutions for their customers in the transportation, retail, government services, aviation, construction, service, and restaurant and hospitality industries.
"We are very excited about the new brand identity because it reflects our global presence," said Gary Krow, President of Comdata. "Right now we are in 20 countries, and by the end of 2007, we'll be on every continent except Antarctica.
"We're uniting all our business units under one master brand and pursuing our global strategy to better serve our customers. We will continue to position ourselves as the leader in electronic payment processing worldwide, and our range of services will always expand to provide retailers and businesses additional solutions in payment innovation. From credit to debit to payroll to stored value cards, Comdata will continue to provide the highest quality solutions to our customers."
The elements of the new brand identity campaign include:
-- a new logo that captures the flow of information at the heart of Comdata's business;
-- an enhanced, user-friendly new website (www.comdata.com) that allows customers to manage all of their Comdata accounts through Comdata's Customer Quick Access located on the Comdata homepage;
-- a national print and television advertising campaign that launches in 2007;
-- an international advertising campaign that launches in 2007;
-- new sales materials and targeted communications with employees, customers and prospects.
About Comdata Corporation
Comdata(R) Corporation (www.comdata.com) is redefining the movement of money and information through innovative payment solutions. Comdata provides custom solutions for a wide range of industries such as transportation, retail, government services, aviation, construction, service businesses, restaurants and hospitality. Innovative electronic payment solutions range from credit and debit cards, gift and loyalty cards, fleet, fuel, payroll, purchasing and T&E. As a full-service merchant processor, Comdata's platforms support both its proprietary and branded card networks, as well as card processing for all card types. Headquartered in Brentwood, Tennessee, Comdata employs more than 1,600 people worldwide. Comdata is a wholly owned subsidiary of Minneapolis-based Ceridian Corporation (NYSE: CEN).
About Ceridian
Ceridian Corporation (NYSE: CEN) is an information services company serving businesses and employees in the United States, Canada and Europe. Ceridian is one of the top human resources outsourcing companies in each of its markets, and offers a broad range of human resource services, including payroll, benefits administration, tax compliance, HR information systems and employee advisory programs. Through its Comdata subsidiary, Ceridian is a major payment processor and issuer of credit cards, debit cards and stored value cards, primarily for the trucking and retail industries in the United States. www.ceridian.com
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