TMCnet News
Colour Cosmetics in Ireland - New Market Study Published [ClickPress (UK)](ClickPress (UK) Via Acquire Media NewsEdge) [ClickPress, Mon Oct 20 2014] Sales of colour cosmetics increased by a further 3% in current value terms in 2013 with overall value sales reaching almost €100 million. Consumer spending on colour cosmetics increased for the third year running despite economic uncertainty affecting other aspects of spending patterns. Irish females still want to look good and colour cosmetics are seen as essential by the majority, even when budgets are tight. Competitive Landscape Eurosales led in 2013 with a value share of 15%, although this was down on the previous year. On the other hand, L'Oréal maintained second place on 14. The company continues to benefit from having strong premium and mass brands that continue to do well. L'Oréal Paris moved up one place in the rankings in 2013, while the Lancôme brand moved from 10th to ninth. The company continues to invest in new product development but also retains the loyalty of customer year on year with consistently strong products, which underpins its constant number one position. Full Report Details at - http://www.fastmr.com/prod/881920_colour_cosmetics_in_ireland.aspx?afid=301Industry Prospects The colour cosmetics category is expected to see a CAGR of 1% over the forecast period with sales estimated to reach €105 million in 2018. Irish consumers, particularly Irish females, will continue to have strong loyalty to colour cosmetics as they aspire to look like people they see on television and in magazines. While the mass market benefited from the economic turbulence of the past, it is now likely that many consumers will return to a certain level of premium product consumption, as they will use a combination of both premium and mass brands. Report Overview Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Ireland with research from Euromonitor's team of in-country analysts. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. If you're in the Colour Cosmetics industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions. The Colour Cosmetics in Ireland market research report includes: * Analysis of key supply-side and demand trends * Detailed segmentation of international and local products * Historic volumes and values, company and brand market shares * Five year forecasts of market trends and market growth * Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: * What is the market size of Colour Cosmetics in Ireland? * What are the major brands in Ireland? * What are the key innovation trends in make up? About Fast Market Research Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. You may also be interested in these related reports: - Colour Cosmetics in Lithuania - Colour Cosmetics in the United Arab Emirates - Colour Cosmetics in Latvia - Colour Cosmetics in Estonia - Colour Cosmetics in Turkey (c) 2014 ClickPress Provided by SyndiGate Media Inc. (Syndigate.info). |