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Colibria: Colibria Powers Unique Mobile Instant Messaging Service for
M1 customers in Singapore; M1 to bridge the gap between mobile and
online communities
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:18112008
Colibria, the leading global provider of new generation messaging and
social networking solutions, today announced that MobileOne (M1), a
leading mobile network operator in Singapore, will soon launch a new,
innovative mobile Instant Messaging (IM) service to its 1.6 million
mobile customers.
This turnkey solution from Colibria will enable M1 customers to express
themselves spontaneously and share experiences whether at home or on
the move. They will be able to instantly send and receive pictures with
fellow M1 customers, as well as conduct multi-party conversations with
Google Talk users, both PC-based and mobile, in the region.
While growth in voice and messaging revenues are flattening in some
markets, consumers are searching for new, exciting and interactive ways
of communicating with individuals, groups and communities. Colibria's
award-winning technology ensures operators can fully exploit the
revenue potential of mobile IM - one of the largest telecoms service
opportunities since the launch of SMS.
This is the latest cutting-edge service to be launched by M1 and will
provide a superior messaging experience for the operator's young,
tech-savvy subscriber base. Mobile messaging is already extremely
popular in Singapore with over 950 million SMS messages being sent
every month, and this latest deployment will provide M1 customers with
a feature-rich, user-centric service that meets their evolved
communication needs now.
The service will enable M1 to grow existing mobile communities, develop
new mobile communities and encourage an additional sense of affiliation
and loyalty from their customers.
Chief Marketing Officer of M1, P. Subramaniam said: "Instant messaging
has become increasingly popular with many Singaporeans in recent years.
By offering this web-based social networking service on the mobile
platform, customers will be able to enjoy the convenience and mobility
of mobile instant messaging wherever they are."
Keith Gibson, CEO of Colibria commented: ''The key driver for mobile IM
is the ability to provide a seamless, richer experience for consumers.
Mobile messaging currently accounts for over 80% of operator data
revenues worldwide and mobile IM is the next evolutionary step for this
already very successful market.''
Colibria is fostering a rapidly growing customer base in the Asia
market. The M1 deployment follows the first Asian Interconnected mobile
IM service between Maxis and DiGi in Malaysia that was launched in
November 2007
About Colibria
Colibria is the leading global provider of new generation messaging and
social networking solutions. Colibria's award-winning technology
enables operators and service providers to deploy enhanced messaging
services in order to differentiate their services and to unlock new
revenue streams. Colibria's innovative product portfolio provides
highly scalable and modular solutions for the deployment, expansion and
evolution of enhanced messaging, rich profiling and social networking
services.
Founded in 2000, Colibria has offices worldwide and is the provider of
choice for enhanced messaging deployments and powers mobile communities
throughout Europe, Asia and Latin America with a total addressable
subscriber base in excess of 350m.
Colibria's investors are Northzone Ventures (www.northzone.com),
Verdane Capital (www.verdanecapital.com) and Ferd Venture
(www.ferdventure.no).
CONTACT: Colibria
WWW: http://www.colibria.com
David Ross-Tomlin, Nelson Bostock Communications
Tel: +44 (0)20 7229 4400
Mob: +44 (0)78 2551 6859
Fax: +44 (0)20 7727 2025
e-mail: colibria@nelsonbostock.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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