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Coherent Path Customer Staples to Present eTail West Keynote on Email PersonalizationCoherent Path, the email marketing calendar company, will be exhibiting in booth 615 at eTail West, being held February 27 to March 2 in Palm Springs. At the show, Coherent Path will reveal the results of its recent survey, which will shed light on how marketers are thinking about and planning their email marketing calendars. Coherent Path customer, Staples (News - Alert) will be giving a keynote presentation on email personalization at the pre-conference summit, focused on email marketing and customer relationship management (CRM) on February 27. The presentation will explore the company's email marketing transformation from a merchant-driven approach to a comprehensive customer-centric, data-driven and personalized strategy.
Additionally, Coherent Path's Vice President of Strategic Accounts, Max Busselle will join Staples to moderate an interactive roundtable discussion about growing revenue with the right email diet, on the same day. In its eighteenth year, eTail is where the top minds of America's most successful retailers meet and learn. The disruptive content, designed to help optimize business profits, brings together 2000 senior-level executives from world-class ecommerce companies to develop both their companies and careers. For more information, please visit: http://etailwest.wbresearch.com/.
About Coherent Path
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