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Coca-Cola's Tim Goudie and Best-Selling Authors Tom Davenport and Ian Ayres to Deliver Keynotes at the eMetrics Marketing Optimization Summit in San Francisco
(Market Wire Via Thomson Dialog NewsEdge) SAN FRANCISCO, CA, February 20 / MARKET WIRE/ --
Today the eMetrics Marketing Optimization
Summit announced its keynote presenters for the spring 2008 event. Tim
Goudie, Group Manager of Interactive Marketing at Coca-Cola, will share his
experiences in metrics and measurements. In addition, Tom Davenport,
author of "Competing on Analytics," and Ian Ayres, author of "Super
Crunchers," will present insights from their best-selling books during
their keynote sessions. The eMetrics Marketing Optimization Summit will
take place May 4-7, 2008, at the Palace Hotel in San Francisco.
Goudie returns to the eMetrics Marketing Optimization Summit after
overwhelming positive feedback and response stemming from his keynote
presentation at the event in Washington, D.C. in 2006. A metrics and
measurement expert for Coca-Cola through its Global Interactive Marketing
Team, Goudie enthralled audiences with his candid, direct delivery on the
ups and downs of measuring online marketing for the world's most well known
brand. He will continue his account of big brand marketing optimization in
his keynote presentation.
Davenport will share insights from his book "Competing on Analytics: The
New Science of Winning" during his keynote session. He will explain how
successful companies and marketers are building competitive strategies
around analytics and generating business results. The audience will learn
tips for using analytics to make better decisions and extracting the most
value from online initiatives.
Finally, Ayres will discuss his recent best-selling book "Super Crunchers:
Why Thinking-By-Numbers is the New Way to be Smart." His book proposes
that analyzing millions of info-bytes and data points provides people with
greater insight into human behavior and allows them to predict the future
with staggeringly accurate results. Audience members will learn the basics
of statistics and hypothesis testing and how to apply what they learn in
this insightful session.
For full conference details and to register, visit www.emetrics.org.
About the eMetrics Marketing Optimization Summit
Marketing managers, web analysts and business intelligence experts have
been meeting at the eMetrics Marketing Optimization Summit since 2002 to
learn how to increase the return on online investments. The international
conference series is recognized as the premiere event for optimizing online
marketing value. Sponsors for the San Francisco event May 4-7, 2008,
include Omniture, ForeSee Results, Google Analytics, iPerceptions,
Sitespect, Lyris, Interwoven, Stratigent, Tealeaf, Numeric Analytics and
CRM Metrix.
Media Contact:
Carla Vicens
blast! PR for eMetrics Marketing Optimization Summit
919-833-9975 x10Email Contact
Copyright ? 2008 Market Wire, Incorporated
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