| [December 16, 2009] |
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ClickFox Releases First Cross-Channel Customer Experience ROI Calculator
ATLANTA --(Business Wire)--
ClickFox (News - Alert), the pioneering leader of customer experience analytics (CEA) software and solutions, today announced that it has launched an interactive online tool that calculates and forecasts potential return on investment (ROI) for improving customer experience across various service channels and touch points, including retail, Web, IVR and call centers.
Focusing on operational efficiency, the calculator was designed based on real engagements with leading, world-class organizations across industries who have realized millions of dollars in cost savings by identifying ways to serve their customers more efficiently across different channels. To use the ROI calculator, visitors enter the number of customers their company serves, and the tool calculates their potential ROI using default data gathered from ClickFox's growing repository representing billions of complex customer interactions.
Visitors can also download their own customized ROI Report, which includes graphs showing potential operations savings over a 5-year period, even as the customer base and interaction volume increases. The report provides details on specific areas of impact that have been identified as having the most significant and immediate effect on an organization's bottom line. This also includes real-world examples of customers who have achieved huge returns using CEA.
"ClickFox's calculator is extremely useful for demonstrating the tangible financial benefits of cross-channel customer experience analytics," said Marco Pacelli chief executive officer of ClickFox. "The calculator was built not just for customer experience decision makers, but also executives in finance, sales and marketing, product development and more, who need to understand the impact that customer experience has on their departments and the overall business."
The ROI Calculator is available as a free tool at http://www.clickfox.com/resources/roi-calculator.
ClickFox's customer base includes leading organizations in the telecommunications, healthcare, financial services, insurance, technology and retail industries. With more than 750 million customer interactions being processed each month, and projected to grow to 1 billion interactions monthly by 2010, ClickFox is the market leader in processing, analyzing and improving customer interactions across industries and all interaction touch points.
ABOUT CLICKFOX
ClickFox is the defining leader of customer experience analytics (CEA) software and solutions. Transcending a limited single channel view, ClickFox CEA patented behavioral analysis engine provides a visually intuitive mapping of all customer interactions from IVR, retail, web, and email to agent CRM desktops, handheld devices, and interactive kiosks delivering unparalleled visibility to uncover hidden connections and reveal bottom-line customer insights. Deployed by some of the nation's largest telcos, financial institutions, among other Fortune 500 enterprises, ClickFox has a proven track record of helping world-class service providers dramatically boost operational efficiency and profitability.
For more information on ClickFox:
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