ClairMail Customers See Rapid Growth and Adoption of Mobile Banking
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[November 19, 2008]

ClairMail Customers See Rapid Growth and Adoption of Mobile Banking

(Marketwire Via Acquire Media NewsEdge) NOVATO, CA, November 19 / MARKET WIRE/ --

ClairMail, Inc., the leader in 2-way mobile
phone-based customer interaction, today announced that the ClairMail System is processing
millions of monthly mobile banking transactions and seeing tremendous
adoption and continued growth, with over 12 mobile banking transactions
conducted every month per consumer. This is more than three times greater
than the monthly transactions per consumer found in published reports from
other mobile banking solutions and demonstrates the positive impact that
ClairMail's unique 2-way solution creates on consumer usage.

ClairMail's bank customers have also experienced adoption rates
significantly higher than industry averages, due to ClairMail's
easy-to-use, 2-way mobile banking and payments services and the ability
for consumers to choose their preferred mobile interface.
ClairMail customers have seen upwards of 25 percent adoption by online
banking consumers, shattering industry averages; the industry adoption rate
for a bank's online consumer base averaged less than 3 percent according to
published data related to other mobile banking solutions.

ClairMail is the first and only mobile banking and payments solution
that delivers 2-way mobile banking and payments functionality on all mobile
phones with consistency across all three user interface types -- messaging,
mobile web and client applications -- known as the "2-way triple play." On
one platform with a single implementation, the ClairMail System seamlessly
and securely integrates with a bank's systems of record and provides bank
customers with a comprehensive suite of 2-way mobile banking and payment
services. The ClairMail System incorporates a powerful Event Engine that
can easily handle the potential transaction volumes from banks of any size
and deliver real-time, 2-way actionable alerts.

"Banks should take advantage of the dynamic nature of the mobile channel to
maximize customer service through mobile alerts," said James Van Dyke,
Founder and President of Javelin Research. "The 2-way, dynamic, real-time nature of
alerts in the mobile channel is the primary factor that separates this from
the online channel and proves a value to consumers to encourage adoption."

"We have seen massive growth of our 2-way mobile banking and payments
platform. It's a testament to ClairMail's convenient, secure and
easy-to-use 2-way solution, which is particularly valuable in these
challenging economic times," said David Thompson, vice
president of marketing of ClairMail. "As ClairMail continues to roll-out
the ClairMail System for new customers over the next few months, we will
continue to see the adoption of our technology rise dramatically."

"We believe the rise of next-generation mobile banking and payment
solutions will forever change banks and payments companies," said Virginia
Garcia, senior research director of TowerGroup. "Mobility has the potential
to enable timely, relevant, and actionable outreach that will ignite
customer engagement unlike any other channel."

TowerGroup estimates that
every month through the first quarter of 2009, between 150 and 300 banks
and credit unions in the United States will sign contracts for mobile


banking solutions. Mobile banking will surpass 6 million users by the end
of 2008, and TowerGroup forecasts 42 million US active users of mobile
banking by 2012.

ClairMail was recently recognized as a leader in the mobile banking and
payments industry by TowerGroup. ClairMail was positioned as having the
highest strategic extensibility of any vendor and one of the best market
execution ratings given its recently announced partnerships with Fidelity
National Information Services and WAUSAU and agreements reached with major
bank customers in the United States.



About ClairMail

ClairMail is the only comprehensive 2-way mobile platform for banking,
payments and card services. Deployed either on-premise or as a managed
service, ClairMail optimizes any mobile phone for 2-way customer
interaction. Only the ClairMail System offers 2-way mobile banking,
payments and card applications that utilize any phone's existing messaging
and mobile web software and extend the capabilities of third-party client
applications. On one platform with a single implementation, ClairMail
empowers financial institutions to generate and deliver 2-way Actionable
Alerts to their customers and provide easy and immediate account
management, secure transactions and no-hold customer service. Unlike other
1-way, proprietary and inflexible point solutions which lack the
application intelligence to generate 2-way alerts, the ClairMail 2-way
System is a turnkey, standards-based 2-way offering that seamlessly and
securely integrates with existing systems, delivers the fastest time to
value and provides an alternative to more costly channels like call centers
and IVR. Founded in 2004, ClairMail is headquartered in Novato, Calif. The
company is privately held and funded by Norwest Venture Partners, Outlook
Ventures and JAFCO Ventures. For more information call (415) 884-7270 or
visit www.clairmail.com.

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Contact:
Gavin Skillman or Jeremy Frank
LaunchSquad for ClairMail
(212) 564-3665ClairMail@launchsquad.com

Copyright ? 2008 Marketwire

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