|
Cisco Introduces Global Services Partner Program to Fuel Partner Profitability
SAN DIEGO, CA, Apr 17, 2012 (MARKETWIRE via COMTEX) --
Cisco Partner Summit -- Today at its annual partner conference,
Cisco (NASDAQ: CSCO) announced the launch of a new, global services
partner program designed to accelerate Cisco channel partners' sales
revenue and profit. The Cisco Services Partner Program will provide
access to Cisco's smart services portfolio and compensate partners
for the value of services they offer customers.
Services now account for up to 50 percent of the average Cisco
channel partners' business, up from 20 percent five years ago. Cisco
expects to accelerate this trend through the Cisco Services Partner
Program and the ability to embed Cisco smart services capabilities
into partner service offerings.
HIGHLIGHTS:
Cisco Services Partner Program
-- The new program consolidates 47 programs into a single, globally
consistent services business relationship.
-- Closely aligned with the Cisco Channel Partner Program, the new
services program rewards the quality and value of the
partner-to-customer relationship and provides greater rewards for
partners' investment with Cisco.
-- The compensation model is evolving to a discount plus
pay-for-performance rebate program to deliver predictable rebates that
strengthen partners' bottom line.
-- Through the initial pilot with 2,500 partners across the U.S. and
Canada, results show:
-- Partners experiencing 15% increase in the portion of their
bookings eligible for rebates
-- Three fold increase in the number of partners earning rebates
compared to the previous programs
-- The new program is expected to be available to all partners in all
geographies within the next 12-18 months.
-- Currently, more than 4000 partners are participating across the United
States, Canada, Israel and Asia Pacific.
Expanding Smart Services Portfolio
-- With the Cisco's Service Partner Program, partners will have access to
Cisco's innovative smart-enabled service portfolio, including both
Cisco branded and collaborative services.
-- Qualified partners can take advantage of a new collaborative smart
service, Partner Support Service, to further differentiate their
business.
-- Partners can access Cisco intellectual capital to cost effectively
build their own unique offers from smart capabilities that:
-- Provide extensive installed base and contract management
-- Utilize APIs and tools for workflow integration
-- Deliver scalable proactive support for large, complex customer
networks
-- Partner Support Service is currently in limited availability and will
be aligned to the global rollout of the Cisco Services Partner
Program.
-- Cisco smart services help accelerate a partner's profitability and
growth by packaging, automating, and scaling Cisco's intellectual
capital. This provides the partner with greater visibility and
actionable insight into a customer's network environment. Cisco smart
services are based on:
-- 25 years of industry experience
-- 50 million devices
-- 6 million live customer interactions annually
SUPPORTING QUOTES:
Nick Earle, Senior Vice President, Worldwide
Services Sales and Channel, Cisco
"Cisco is building the IT industry's most partner-friendly services
model. To do that effectively, we need to be clear, consistent and
predictable in the way we approach our relationships with our channel
partners. Today, we are delivering a global services program that
will help partners build even more profitable business models based
on Cisco smart services."
Alastair Edwards, Principal Analyst, Canalys
"The relationship between infrastructure vendors and their business
partners is changing -- partners are looking for vendors that can
help minimize the risk and cost of moving towards new business
models. Cisco's Services approach is geared towards helping partners
make these moves, by giving access to resources and intellectual
property that help them to differentiate and add significant value to
customers, while maintaining profitability and rewarding
performance."
Peter Stavropoulos, President and CEO, FlexITy Solutions Inc.
"Services are in our DNA. The new program provides the combination of
value-based rewards and access to new smart services that will help
us continue to meet customer requirements, distinguish ourselves from
the competition, and maintain the profit levels to support continued
growth."
VIDEO
-- Video: Raja Sundaram, Vice President - Worldwide Services Partner
Organization comments on the Cisco Services Partner Program
SUPPORTING RESOURCES:
-- For more information on Cisco smart services portfolio, visit:
www.cisco.com/go/smartservices.
-- On Twitter, follow @Cisco_Channels and the #ciscops12 hash tag.
-- Visit the Cisco Channels Facebook page for Partner Summit
conversations, videos and pictures.
-- Visit the Cisco Channels blog to get Partner Summit event news,
interviews, and daily recaps.
TAGS / KEYWORDS:
Cisco, Cisco Services, Cisco Channel Partner Program,
Cisco Services Partner Program, Collaborative Professional Services,
CPS, Cisco Services Partner Program, Partner Support Service, Partner
Summit, PSS, Smart Services, Technical Services
ABOUT CISCO:
Cisco (NASDAQ: CSCO) is the worldwide leader in
networking that transforms how people connect, communicate and
collaborate. Information about Cisco can be found at
http://www.cisco.com. For ongoing news, please go to
http://newsroom.cisco.com
Cisco and the Cisco logo are trademarks or registered trademarks of
Cisco and/or its affiliates in the U.S. and other countries. A
listing of Cisco's trademarks can be found at
www.cisco.com/go/trademarks. Third-party trademarks mentioned are the
property of their respective owners. The use of the word partner does
not imply a partnership relationship between Cisco and any other
company.
RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds
Press Contact:
Erin Hitch
Cisco
(650) 868-2796
ehitch@cisco.com
Industry Analyst Contact:
Laura Irwin
Cisco
(408) 853-8876
lirwin@cisco.com
Investor Relations Contact:
Marilyn Mora
Cisco
408 527 7452
marilmor@cisco.com
SOURCE: Cisco
mailto:ehitch@cisco.com
mailto:lirwin@cisco.com
mailto:marilmor@cisco.com
[ Back To TMCnet.com's Homepage ]
|
Call Center/CRM
Info Tech 
IP Communications 
Mobile 
Green 
Satellite 
Robotics 
Internet Telephony Magazine
Click here to read latest issue
CUSTOMER 
Cloud Computing Magazine
Click here to read latest issue
M2M Evolution Magazine
