[July 17, 2008]

Cinepolis and RealD 3D Announce Exclusive Digital 3D Partnership

LOS ANGELES --(Business Wire)-- Morelia and Santa Fe, Mexico- based Cinepolis, Inc, the world's fifth largest cinema exhibitor, and RealD 3D, the global leader in 3D, announced today that Cinepolis will add 500 RealD 3D screens to its circuit.

The rollout of these 500 RealD 3D screens has already begun with six new screens installed for the release of Journey to the Center of the Earth, and will continue through 2010. The partnership makes RealD the exclusive choice of Cinepolis for digital 3D and creates a strong platform in the market for the upcoming slate of over thirty major studio 3D releases in 2009 and 2010.

"We are in the midst of a defining moment in movie going history," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "This massive expansion of screens into the critical markets of Central and South America is a giant leap forward for Cinepolis, RealD and all content creators who are committed to the worldwide deployment of digital 3D."

"We are thrilled with the support and commitment Cinepolis has made towards 3D entertainment and RealD," said Anthony Marcoly, President, Walt Disney Studios Motion Pictures International. "We look forward to bringing our next Disney Digital 3D animated release, BOLT, to their cinemas this Christmas season as well as many others during the coming years."

"Cinepolis confirms its commitment to innovation and client service by placing its confidence on 3D technology. As a company that has always been at the forefront in market innovation and new products and services, Cinepolis is proud to join forces with RealD. We believe this cutting-edge technology represents the future of the exhibition business and with this deal Cinepolis moves ahead in the very competitive Latin American market," said Miguel Mier, COO of Cinepolis

"We are thrilled to be the choice of Cinepolis for premium digital 3D," said Michael Lewis, chairman and CEO of RealD. "This partnership marks an expansion of the RealD 3D platform into one of the world's strongest movie markets, as 3D continues to be a truly international phenomenon."

RealD's next-generation 3D experience has garnered over 90% of the global market for 3D cinema, with RealD 3D theaters in 25 countries with over 70 exhibition partners. Cinepolis, with theaters in Mexico, Guatemala, Costa Rica, Panama, El Salvador, and Colombia, welcomed 91 million moviegoers through the doors of its theaters in 2007.

About Cinepolis:

Cinepolis, a Mexican company with more than 30 years of experience, has presence in 61 cities in Mexico and in five countries in Central and South America. It has more than 1,800 screens in 201 cinemas. It is the market leader in Mexico with over 53% market share. With more than 12,000 employees it has been selected as a Great Place to Work company in 2008 and the previous two years.

Cinepolis has introduced innovative concepts to the exhibition industry in Mexico, such as the first concept of luxury cinemas (Cinepolis VIP), the partnership with IMAX resulting in Cinepolis IMAX, and the first concept of edutainment with Cinema Park. It has also innovated in the design of movie-halls, new concession businesses, and new channels for ticket-sales. Cinepolis is also a socially-responsible company. Its main CSR program launched in 2006 "Del Amor Nace la Vista" (Sight is born out of love), has cured more than 2500 cases of cataracts in low-income communities. For more information, visit www.cinepolis.com.mx

About RealD 3D:

RealD 3D is the global leader in 3D, bringing the most advanced digital 3D experience to cinemas worldwide. RealD's next-generation technology, deployed across the world's largest 3D platform in 24 countries, provides a stunningly realistic and immersive experience beyond the usual concepts of

3D cinema. The impact of 3D upon today's moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD 3D is the worldwide inventor of and pioneer in key stereoscopic technologies, with thirty years of scientific development behind its systems. Organizations such as NASA, Pfizer, BMW, Boeing, and more use RealD's mission-critical 3D visualization technologies. RealD was named to Fast Company's "Fast 50" list of Most Innovative Companies in 2008. For more information, visit www.reald.com.

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