|[November 26, 2012]
Chuck E. Cheese's Partners With Dallas-Fort Worth Food Banks, Local Families to Feed Community
DALLAS --(Business Wire)--
E. Cheese's believes in the joy of combining food and fun for a
experience, and this holiday season the family entertainment
leader's Dallas-Fort Worth-area (DFW) restaurants will partner with the North
Texas Food Bank (NTFB), Tarrant
Area Food Bank (TAFB) and area guests to help feed families in need.
Beginning Monday, Nov. 26, through Thursday, Dec. 20, Chuck E. Cheese's
encourages DFW residents and their children to join them in the
rewarding spirit of giving back through its Chuck E. Cheese's Holiday
is a big part of the whole family's fun experience at Chuck E. Cheese's,
so this holiday season it makes sense to partner with an organization
that cares about feeding families as much as we do - and that's exactly
what we've found in our friends at the NTFB and TAFB," said Scott
McDaniel, chief marketing officer at CEC Entertainment, Inc., Chuck E.
Cheese's parent company. "Our company calls Irving home, and many of our
own families live in the DFW area which makes our hometown the perfect
community to join our guests in holiday giving this season."
During Chuck E. Cheese's Holiday Food Drive, guests can bring canned
goods and non-perishable food items to NTFB and TAFB collection points
at 16 participating Chuck E. Cheese's locations and be rewarded with 10 free
tickets per donated item. Guests will also have the opportunity to
contribute directly to both NTFB and TAFB's mission of feeding families
in North Texas by adding a monetary donation to their value meal or
token package purchases and be rewarded with tickets for prizes.
"A trip to Chuck E. Cheese's for children inspires the same
anticipation, excitement and bliss that represent the spirit of the
holiday season," said Jan Pruitt, president and CEO of North Texas Food
Bank. "We're grateful to have a holiday partner who is known for
creating great family memories because this year those memories will
include the rewarding feeling that comes from helping another family in
the local community have a happy, healthy holiday without huger - and
that's the real prize."
Following the end of the food drive on Dec. 20, Chuck E. Cheese's will
announce the results of the community's charitable efforts at a closing
event on Friday, Dec. 21 as well as make a cash donation. Throughout
Chuck E. Cheese's Holiday Food Drive, Chuck E. Cheese's asks moms and
dads to share their memories, photos and stories of their families
giving back in their own communities with firstname.lastname@example.org.
Chuck E. Cheese's will share them with friends and fans through Facebook,
to inspire and thank the DFW community.
Guests can bring their non-perishable food donations to Chuck
E. Cheese's locations in Allen, Arlington, Dallas, Denton, Fort
Worth/North Richland Hills, Garland, Grand Prairie, Grapevine, Hulen,
Irving, Lewisville, North Garland/Firewheel, Plano, Rockwall, Valley
View and White Settlement. Guests can find more information about Chuck
E. Cheese's Holiday Food Drive at http://chuckecheese.com/promotions/canned-food
or learn about other ways to help the NTFB at http://www.ntfb.org
and TAFB at http://www.tafb.org.
About CEC Entertainment, Inc. (NYSE: CEC):
For more than 30 years, CEC Entertainment has served as the nationally
recognized leader in family dining and entertainment and the place Where
a Kid can be a Kid®. The Company and its franchisees operate a system of
562 Chuck E. Cheese's stores located in 48 states and eight foreign
countries or territories. Currently, 511 locations in the United States
and Canada are owned and operated by the Company. CEC Entertainment,
Inc. and its franchises have the common goal of creating lifelong
memories for families through fun, food and play. Each Chuck E. Cheese's
features musical and comic robotic entertainment, games, rides and play
areas, as well as a variety of dining options including pizza,
sandwiches, a salad bar and desserts. Committed to providing a fun, safe
environment, Chuck E. Cheese's helps protect families through
industry-leading programs such as Kid Check®.
Chuck E. Cheese's aims to promote positive, lifelong memories inside and
outside of its stores. In addition to providing a fun entertainment
experience for millions of families across the world, Chuck E. Cheese's
has donated more than $7.4 million to schools through its fundraising
program. For more information, see the company's website at www.chuckecheese.com.
About North Texas Food Bank
The North Texas Food Bank (NTFB) is a nonprofit social benefit
organization that distributes donated, purchased and prepared foods
through a network of 340 Member Agencies and 1,100 feeding and education
programs in 13 North Texas counties. NTFB supports the nutritional needs
of children, families and seniors through research, education, advocacy
and strategic partnerships. In FY 2012, NTFB provided access to more
than 47 million nutritious meals, a 45% increase year-over-year. Founded
in 1982, the year 2012 marks NTFB's 30th anniversary. NTFB is
a member of Feeding America (feedingamerica.org).
For more information about NTFB, please visit www.ntfb.org.
About Tarrant Area Food Bank
In its 30th year, Tarrant Area Food Bank (TAFB) is providing food to
more than 300 charities in 13 counties. TAFB distributes over 25 million
pounds of food in a year, which is equivalent to approximately 21
million meals. For more information, visit www.tafb.org,
find us on Facebook,
follow us on Twitter
or call us at 817-332-9177.
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