[April 10, 2012]

CHOICE Administrators' CEO to Discuss Health Insurance Exchanges at the Sacramento Association of Health Underwriters' April 18 Meeting

Ron Goldstein, president and chief executive officer of CHOICE Administrators, will discuss the national movement toward health insurance exchanges at the Sacramento Association of Health Underwriters' (SAHU) monthly luncheon on April 18. The event will be held at the Citrus Heights Community Center in Citrus Heights.

Goldstein is one of the nation's most sought-after thought leaders on the creation and acceptance of health insurance exchanges. In his presentation before SAHU, Goldstein will discuss the state of exchanges nationwide based on his meetings with 48 out of the 50 states over the past nine months. Part of the Patient Protection and Affordable Care ct mandates that all states establish and launch a health insurance exchange by January 1, 2014, or default to a federal fallback program. Goldstein will also discuss the broker's role in the California Public Exchange currently being established as well as share his recommendations as to what brokers should be doing now as the marketplace continues to evolve.

The Sacramento Association of Health Underwriters works to improve its members' ability to meet the health, financial and retirement security needs of all Americans through education, advocacy and professional development. It is affiliated with the California Association of Health Underwriters and the National Association of Underwriters, which has more than 18,000 members nationwide. Further information on SAHU or Goldstein's presentation can be found at www.sahu-ca.com.

CHOICE Administrators is the nation's leader in developing and administering health insurance exchanges. Currently serving more than 10,000 employers and more than 150,000 members, it is part of The Word & Brown Companies, the nation's leading developer and administrator of consumer-choice exchange models. Among the exchanges currently operated by

CHOICE Administrators are the CaliforniaChoice^® small group (2-50 employees) and mid-market (51-199 employees) private exchanges; HSA California; Choice Builder, the nation's first ancillary benefit exchange; and Quotit, one of the nation's largest individual/family proposal and online enrollment systems that generated 6.8 million individual health quotes in 2011. Other CHOICE Administrators products include Kaiser Permanente Choice Solution and Contractors' Choice. Further information is available at www.choiceadminexchanges.com.

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