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Chief Launches New Program for Custom, Preloaded AV Racks
[April 12, 2012]

Chief Launches New Program for Custom, Preloaded AV Racks

Apr 12, 2012 (Close-Up Media via COMTEX) -- Chief, a provider of mounts, racks and interactive display solutions, announced the launch of RackBuilder Delivered, a new program that configures and delivers Chief rack systems preloaded to a users' specifications.

The Company said customers can now build a custom rack configuration using Chief's online, newly renovated RackBuilder application. Orders are then processed, preloaded and repackaged in Chief's warehouse, and shipped to the customer.

"I specify racks every day, and Chief's RackBuilder tool made it easy," said Lou Dollenger, VP of Sales Engineering for Nelson White Systems, Inc. "The RackBuilder Delivered program is well thought out. It certainly makes it easier than having to hunt through different boxes, take the parts out of the packaging, throw out the packaging, find the rack screws and then, finally, mount the parts." Chief said the program is now available to all Chief customers, without any additional charge. In addition to the convenience and time savings, the final configuration significantly reduces the amount of packaging used in shipping, and the amount of packaging that the customer is responsible for disposing of or recycling.


A key component of RackBuilder Delivered is the online application, RackBuilder. The Company said the tool allows customers to visually configure their custom rack solutions online, and generates a load diagram that can be used for ordering.

One of the main features in the new application is the smart logic that guides users in product selections and compatibilities as they build. Other enhancements include drag-and-drop editing, the ability to save and email configurations, a third-party components compatibility database, access to MSRP pricing, and a SpecBuilder automated collection option that gathers all necessary DWG, CAD and related documents.

"The new RackBuilder tool provides a lot more functionality for our customers," said Rob Zurn, Lead Product Manager for Chief rack solutions. "Built-in notifications alert users if an accessory or third-party component won't work in the chosen rack, or if they run out of U-spaces during the building process. The application then allows users to easily go back to the previous step, swap out their selections and keep building. Based on customer feedback during development, this type of logic and flexibility is essential and we're excited to introduce it." More Information: www.chiefmfg.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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