TMCnet News
Chicago's O'Keefe Reinhard & Paul Wins Top Honor At 2015 Ad Age Small Agency AwardsBOSTON, July 31, 2015 /PRNewswire/ -- Chicago's O'Keefe Reinhard & Paul (OKRP) last night was named Small Agency of the Year at the 2015 Ad Age Small Agency Awards, the premier honors saluting outstanding independent shops with 150 or fewer employees. The Small Agency Awards were launched seven years ago by Ad Age, the leading global source of news, intelligence, and conversation for the marketing and media community, to ensure that the innovative campaigns and brand ideas generated by smaller companies receive the recognition they deserve. The complete list of winning agencies -- which were honored at a ceremony in Boston last night attended by more than 300 industry executives who attended the Small Agency Conference -- can be found below. Profiles of all the winning agencies will be showcased in the August 3 edition of Ad Age. During its short existence, OKRP has brought in big-name clients like Yum Brands, for which the shop has worked on some of its emerging concepts like Chick-fil-A competitor Super Chix and Vietnamese-sandwich concept Banh Shop. But it's probably best known for last year's holiday campaign for Big Lots. The campaign featured a '60s-style-girl-group singing songs including "Nailing This" and "Black Fridayest Black Friday of All" and was meant to bring some feistiness to the brand that consumers would remember, particularly because the retail chain does not have a big budget. "This year was the toughest year we've had in terms of judging," said Ad Age Editor Ken Wheaton. "We seem to get more entries and stiffer competition each year. This year we saw a noted uptick in international shops, particularly from Latin America. But wherever they're, located, small and independent shops are obviously capturing the eyes of major marketers -- while continuing to do work for smaller businesses as well." Nomades' work on "Soccer Gentlemen" for Tecate--the Integrated Campaign of the Year-- ame about because the agency and brand were faced with the challenge of tapping into World Cup fever without mentioning the tournament or the Mexican national team, both of which were sponsored by rival Corona. So the campaign thought of a way to teach men how to juggle their love lives and watching soccer nonstop by being perfect gentlemen. Gravity Road, an agency in London won International Small Agency of the Year. The complete list of winners across the competition's 16 categories is: SMALL AGENCY OF THE YEAR 1-10 Employees 11-75 Employees 76-150 Employees ++++ Northeast Midwest Southeast Southwest West Northwest International CAMPAIGN OF THE YEAR--INTEGRATED CAMPAIGN OF THE YEAR--DIGITAL CAMPAIGN OF THE YEAR--PRO BONO CAMPAIGN OF THE YEAR--B2B CULTURE About Advertising Age To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/chicagos-okeefe-reinhard--paul-wins-top-honor-at-2015-ad-age-small-agency-awards-300121834.html SOURCE Advertising Age |