[April 23, 2014]

Celtra Launches AdCreator 4 - Introduces First Cross-Screen HTML5 Technology for Brand Advertising

Celtra Inc., today unveiled the new AdCreator, industry first HTML5 technology developed for mobile, unifying display advertising across all screens. AdCreator 4 is built for agencies, media suppliers and brand leaders alike to run programmatic friendly cross-screen campaigns, utilizing a single platform for streamlined ad creation, effective campaign management and consolidated reporting with common metrics across all screens for measuring success.

Introducing desktop as a new device type into the platform, growing the ad products range with standard desktop banner and expandable banner formats that boast programmatic friendly design expands the product and reach of AdCreator 4 exponentially. To further the impact, AdCreator 4 now also supports Windows for all platforms, on both mobile devices and desktop.

Celtra's launch of a cross-screen brand display advertising platform is accompanied by a pilot program with selected partners on the media side: Turn, Undertone and Time Inc, who will not only be rapidly able to meet advertisers growing demand for cross-screen campaigns, but also get to contribute to the further development of desktop ad formats and simplified tracking of HTML5 ads within their product ecosystem.

"The media and advertising business is in the midst of a dramatic transformation driven by cross channel advertising campaigns that help brands push new levels of engagement with consumers," said Chris Smith, Vice President of Emerging Media at Turn. "Integrating with Celtra enabled us to bypass the usual technical barriers that are known to be inhibiting adoption of cross-screen advertising, allowing us to focus on what really matters. We welcome the approach and feel very strongly it is this kind of collaboration that helps push the industry forward."

"It has been very exciting to see mobile rapidly transform the advertising industry and become one of the most influential channels," said Mihael Mikek, Co-Founder and Chief Executive Officer of Celtra. "With consumers using multiple devices at a time, digital advertising must become more agnostic and integrated, allowing advertisers to engage the always connected consumer on all screens, rather than just a specific device. We took on the challenge of an increasingly complex eco-system for brand advertising, drawing from our mobile-first mindset, innovation and technology to build AdCreator 4 and introduce the market to what we believe to be the best cross-screen HTML 5 technology for brand advertising."

"With massive proliferation of various HTML5 enabled smartphone, tablet, hybrid and desktop devices, mobile as a separate media bucket is quickly becoming a thing of the past," said Matevz Klanjsek, co-Founder and Chief Product Officer of Celtra. "We see HTML5 as a unifying technology, finally uniting display advertising on different devices and screens under one roof. AdCreator 4 will not only create many efficiencies through streamlined ad production, serving and tracking of cross-screen campaigns, it will also open up huge opportunities for even more effective, more engaging and smarter ads running on screens beyond mobile and desktop in the future."

About Celtra Inc.

Celtra Inc., empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter (News - Alert).

Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI).

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