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Celebrate the Momentous Launch of Nintendo Switch in Madison Square Park
[February 27, 2017]

Celebrate the Momentous Launch of Nintendo Switch in Madison Square Park


Nintendo:





WHAT:

 

Nintendo Switch is here! Be a part of video game history and join Nintendo in Madison Square Park on March 3 to celebrate the launch of its revolutionary new video game system. Nintendo has been traveling around the country to let fans play Nintendo Switch in unexpected places to show off the unique capabilities of the system. Nintendo Switch is a home gaming system with the portability of a handheld, so playing it in unexpected places really drives home how this new system can be taken anywhere, played at any time and enjoyed with anyone!

 

In Madison Square Park, Nintendo Switch will be set up in a living room-inspired setting, complete with all the comforts of home. Select people will have the ability to try out select Nintendo Switch games like 1-2-Switch and The Legend of Zelda: Breath of the Wild. Superstar brothers Mario and Luigi will also be there during scheduled times to celebrate with everyone. Capturing fan reactions on something as special as the launch of a new Nintendo system is always a memorable experience.

 

In addition, a bus branded with the iconic Nintendo logo will be transporting fans back and forth between Madison Square Park and the Nintendo NY store in Rockefeller Plaza. This will give them the opportunity to buy a Nintendo Switch system, while supplies last.

 

The Nintendo Switch experience will be open to the public between the hours of 9 a.m. and 5 p.m. Nintendo representatives will also be on hand for interviews.

 

WHO:

Mario & Luigi, Nintendo representatives, Nintendo fans, families

 

WHEN:

March 3
9 a.m.-5 p.m. (open to public)
 

WHERE:

Flatiron Plaza

Broadway between 23rd and 24th St.

New York, NY 10010
 

VISUALS:

  • Select fans playing Nintendo Switch in an interactive living room-inspired space in Madison Square Park, creating a one-of-a-kind photo opportunity.
  • Mario and Luigi interacting with fans and joining in on all the festivities.
  • Select people playing 1-2-Switch and participating in over-the-top games that mimic the motions of milking a cow and competing in a Wild West duel, among others.
  • A Nintendo-branded bus transporting people between Madison Square Park and the Nintendo NY store in Rockefeller Plaza.
  • Select fans playing a variety of Nintendo Switch games against a unique and dynamic backdrop on launch day.


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