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CCID Analyzes China's 2008 DVD Market
Jan 05, 2009 (Close-Up Media via COMTEX) --
CCID Consulting, a China-based research, consulting and IT outsourcing service provider, recently released its article on China's DVD market in 2008.
In a release, CCID Consulting noted that report highlights include:
After ten years of development, China's DVD player market has entered a mature period. The sales volume of China's DVD player market maintained growth during 2003 and 2006, but the growth rate has slowed down. The sales volume of China's DVD players had its first drop in 2007, and the market in 2008 continued this trend. In 2008, affected by RMB appreciation, financial crisis, intellectual property fees and patent fees, China's DVD product export experienced tests: high labor and expensive raw material costs, the price of DVD players were challenged again, and climate and natural disasters restricted DVD players' transportation and sales.
In the face of difficulties, DVD player manufacturers sped up innovations. Products' trans-boundary and channel expansion became DVD player enterprises' new focus. China's radio and TV digitization's promotion and the Olympic Games' HD TV broadcasting drove the development of China's HD digital display industry.
At the beginning of 2008, with TOSHIBA HD DVD's failure, a persistent war on the HD DVD format was unveiled. This market may become a highlight of China's DVD player market in 2009.
In 2008, the leading products in China's DVD player market were the low-end products less than 500 Yuan. Low- and medium-end markets still keep their positions; desktop DVD player market had a steady decline; mobile DVD players' and recordable DVD players' price had a large drop.
In recent years, the global DVD player market has presented relative saturation and growth slow-down. Global financial crisis, high core technology patent fees, RMB appreciation, high raw materials and labor force, and China's domestic DVD export's cost advantage has gradually weakened has resulted in the export of China's DVD players in the first ten months of 2008 reaching 109.8859 million sets, down 6 percent year-on-year. Export revenue reached $5.10034 billion, up 1.1 percent year-on-year. OEM is still the mainstream of export.
The top five manufacturers in China's DVD market in the first ten months of 2008 were BBK, Wanlida, Qisheng, Philips and Nintaus, and their sales volume accounted for 40 percent of the total market.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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