[October 28, 2014]

CARDFREE Partners with Taco Bell® For New Mobile Commerce Application

CARDFREE, the leading mobile commerce provider to large merchants, announced that it is the mobile application platform provider enabling Taco Bell's® new mobile offering launched nationwide today. The company was selected by Taco Bell to provide the new mobile ordering application solution, as well as to provide cross-channel CRM solutions.

"We are excited to bring our ground breaking mobile application to life," explained Greg Fancher, Taco Bell's Chief Information Officer. "We needed the right mobile platform partner to help us create a mobile application that not only provides an extraordinary experience for our audience but is also best in class technologically."

CARDFREE's award-winning mobile commerce platform provides full customer lifecycle capabilities, including smart offers, gifting, order-ahead, stored value, payments, loyalty and rich data analytics. Built to accommodate large-scale deployments, the platform has been seleted by numerous top 50 quick service restaurants ("QSR") and is currently expanding to other verticals including grocery and convenience stores.

"Taco Bell is not only one of the largest QSRs in the country, they are one of the savviest marketers out there," commented Jon Squire, founder and chief executive officer of CARDFREE. "We are extremely proud to be working with them on what is bound to be a game changer for the industry. The Taco Bell mobile app is truly one of a kind and a great example of CARDFREE's goal to keep raising the bar in mobile commerce."

About CARDFREE

From the team that deployed the two largest mobile commerce initiatives in the U.S., CARDFREE offers merchants a one-stop solution to mobilize and enhance the customer experience for maximum ROI. Sharing a track record of bringing innovative solutions to market, our team has a unique 360-degree perspective coming from large merchants, mobile, financial services and payments.

CARDFREE offers complete, integrated solutions for merchants from mobile and online through to the POS. Our award-winning platform provides end-to end capabilities to engage customers via merchant-branded interfaces such as mGifts, messaging, offers, loyalty, payments, order ahead and social media integration. CARDFREE is headquartered in San Francisco and has been recognized as a "Fierce 15" company by Fierce Wireless.

For more information, visit www.cardfree.com or contact [email protected].

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