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Caltex campaign demonstrates how it keeps Australia moving
[July 30, 2014]

Caltex campaign demonstrates how it keeps Australia moving


(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 30 July 2014 Release date- 29072014 - Caltex Australia says a multimillion dollar advertising campaign launched this week will differentiate the leading Australian-based, managed and listed fuel supplier from a number of newly-arrived multinational giants.



Caltex General Manager Marketing Bruce Rosengarten said iconic suppliers such as Caltex, Ampol and Golden Fleece had collectively kept Australians moving since 1900 and in doing so underpinned the growth and strength of the nation's economy.

'We have built a reputation for delivering safe and reliable fuel supply to Australian families, businesses and communities for more than a century,' Mr. Rosengarten said.


'Of course, a number of other well-known brands have been competing to deliver fuel to Australians too, but many are now exiting and being replaced by major international trading companies that most Australians have never heard of.

'Unlike many other well-known fuel suppliers, Caltex isn't going anywhere. Our business is based right here in Australia - our Board is here, we pay our taxes here and our customers are here too.

'In the last five years we've further broadened our range of fuel products and invested about $2 billion into the supply infrastructure needed to keep Australia moving.

'We provide the backbone of the Australian economy, fuelling the trucks, planes, boats, cars and trains that keep Australia connected, fed, healthy and ultimately prosperous.

'All of our customers have their own very unique needs - wherever they are, whatever the complexity, we're here to supply customers with the fuel they require, safely and reliably.' 'The 'with you all the way' advertising campaign is about telling the story about who we are and what we are already doing behind-the-scenes to make Australia strong.

'While our competitors might be changing their stripes, Caltex is investing and remains committed to Australians and the success of this nation.' The national campaign will be delivered via prime-time television advertising and supported by billboard and digital promotion.

Media Contact: Sam Collyer Tel: (02) 92505094 Email: [email protected] Caltex Australia With more than 3,500 employees across Australia, Caltex is the nation's leading fuels marketer and is underpinned by a flexible and reliable supply chain. The integrated business incorporates supply, refining, logistics and marketing.

With about 22,000 shareholders, including institutions, retail investors, employees, and Chevron Global Energy Inc., Caltex is the only oil refining, fuel and convenience marketing company listed on the Australian Securities Exchange. Caltex's vision is to continue to be the outright leader in transport fuels across Australia.

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