TMCnet News
CA Technologies Helps Card Issuers Combat Fraud and Increase Revenue with Next-Generation Authentication SolutionNEW YORK --(Business Wire)-- CA Technologies (News - Alert) (NASDAQ:CA) today introduced a new release of CA Risk Analytics which includes intelligent, self-learning authentication technologies that help reduce friction for consumers during online checkout and allow card issuers to reduce incidents of fraud, increase revenue and gain unprecedented flexibility and control in their fraud detection systems. This latest version of CA Risk Analytics incorporates sophisticated, patent-pending behavioral neural network authentication models for assessing risk of online, card-not-present (CNP) transactions. The neural network models are powered by machine learning techniques that capture data about individual user actions and enable CA Risk Analytics to better understand and distinguish legitimate behavior from fraudulent behavior. Optimized for 3-D Secure protocol, CA Risk Analytics prevents CNP fraud in 3-D Secure transactions by transparently assessing the risk of a transaction in real-time. "There is an increase in market demand for a more advanced CNP fraud detection strategy that goes beyond just comparing the current transaction to established fraud indicators," said Revathi Subramanian, senior vice president, Data Science, CA Technologies. "CA Risk Analytics considers both fraud patterns and legitimate transaction behavior and tracks the pivotal players in a transaction: card or device, for example. It estimates the risk of fraud using advanced machine learning techniques to understand normal behavior for these pivotal players as well as the fraud risk related to deviation from past behaviors. This results in a more accurate assessment of which transaction to authenticate and helps stop fraud in CNP transactions." CA Risk Analytics adds these key features and capabilities:
CA Technologies is a sponsor of the MasterCard Global Risk Management Conference in Dublin, Ireland, September 29 - October 2, and is present as an exhibitor. About CA Technologies CA Technologies (NASDAQ:CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate - across mobile, private and public cloud, distributed and mainframe environments. Learn more at www.ca.com. Follow CA Technologies Legal Notices Copyright © 2014 CA. All Rights Reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
|