|[April 05, 2012]
C Spire Wireless, University of Southern Mississippi Team up to Debut World's First Augmented Reality Smartphone App for College Baseball
HATTIESBURG, Miss. --(Business Wire)--
C Spire Wireless and the University of Southern Mississippi baseball
team today announced the launch of the world's first mobile augmented
reality app that promises to add a personalized dimension to the college
baseball fan experience at Golden Eagle baseball games.
The free "PERCS
of the Game" app, which is available for download from the Apple
App Store and Google
Play for iPhone and Android (News - Alert) smartphones, allows Southern Miss fans
to practice their pitching and fielding at baseball games by playing
"Golden Glove," an augmented reality game where users throw baseballs to
the team's mascot on their smartphone. When the Golden Eagle catches
balls, players earn points, which can be redeemed for prizes from C
Spire and Southern Miss at selected games.
Southern Miss and C Spire plan to debut the new augmented reality app
tonight during the first of a three-game home stand against Alcorn
State. Golden Eagle fans are encouraged to download the app on their
smartphone and play the 90 second game during the first three innings of
the 6 p.m. game at Pete Taylor Park on the Southern Miss campus in
Players will log their scores and claim prizes from a designated C Spire
game center near the ball park entrance between the third and fourth
inning of the game. Fans with the two highest game scores will square
off in a showdown at the conclusion of the fifth inning with the winner
receiving the grand prize. All participants will receive C Spire PERCS
rewards points, which can be redeemed for discounts on service, devices
and accessories, in addition to the prizes.
"We appreciate the opportunity to partner with C Spire to bring this
exciting new technology to Golden Eagle fans," said Jamie Martin,
general manager of IMG sports marketing for Southern Miss. "In addition
to our commitment to excellence on the field, we are constantly striving
to deliver a unique and entertaining in-game experience for fans and
augmented reality certainly sets a new standard for engagement."
C Spire is using augmented reality to create a virtual world where
consumers can interact with the company and earn valuable reward points
through a personal gaming experience. "Our new PERCS
of the Game app is designed and developed with personalization in
mind," said Suzy Hays, senior vice president of Brand Management and
Personalization for C Spire Wireless. "Augmented reality technology is
new to most wireless users. That's why our first app represents a fun
and entertaining way to demonstrate the magic of virtual reality and
showcase our unique personalized wireless experience."
of the Game" app was created by C Spire in partnership with
BNotions, a Toronto-based technology company that focuses on mobile,
social and web-based application development.
Hays said this augmented reality app is just the beginning as C Spire
plans to introduce more personalized apps and experiences to consumers,
including app suggestions through SCOUT,
the company's unique personalized app recommendation tool. "SCOUT
gets to know each customer in a more intimate way and offers app
recommendations that match their interests and needs - providing content
that is relevant, meaningful and more personalized to each individual,"
she said. "No other wireless provider is taking the time to really get
to know each of their customers and offering them a unique personalized
experience that is truly tailored just for them."
The company also is launching a second augmented reality app this week
Catch," which allows users to see the personalized network around
them by using their Android or iPhone (News - Alert) device to scan a variety of
markers in C Spire retail locations, print advertising and on-site at
local events. Consumers can use the app to catch network lights all
around them that convert to points, which can be redeemed for rewards.
With the PERCS
Catch app, the network comes to the wireless user, providing
additional engagement and personalization.
is the company's personalized rewards and customer engagement program.
Since its introduction last September, the program has distributed more
than 34 million reward points to consumers.
For more information about C Spire Wireless, augmented reality and
personalized wireless services, go to www.cspire.com.
About C Spire Wireless
C Spire Wireless is a diversified wireless communications company
passionately committed to helping customers by personalizing wireless
services designed just for them. The company is the first wireless
provider in the U.S. to personalize customers' experience by offering
apps that fit who they are, services that anticipate their needs, and
rewards for using their phone in new ways - all with seamless ease and
at amazingly fast speeds. This news release and other announcements are
available at http://www.cspire.com/news/.
For more information about C Spire Wireless and its products and
services, visit www.cspire.com
or follow us on Facebook (News - Alert) at www.facebook.com/cspire,
Twitter (News - Alert) at www.twitter.com/cspire
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